Hobart, Launceston, Hong Kong Universal Ed
Introduction
Marketing is the practice of managing an organisation's market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This unit explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment. This unit will help students to develop skills in the application of marketing concepts to practical business problems in order to identify potential marketing solutions.
Summary 2020
| Unit name | Principles of Marketing |
|---|---|
| Unit code | BMA151 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | Dr Maria Massey (Shangjhai, Distance) Dr Balkrushna Potdar (ASP2 Launceston) |
| Level | Introductory |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
Note
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
| LO1 | Explain marketing theories. |
| LO2 | Apply knowledge of marketing theories to analyse marketing problems. |
| LO3 | Discuss marketing's role in an organisation and society. |
| LO4 | Communicate knowledge of marketing theories in written form. |
Fees
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BMA109, BMA251, JNB220, XPD112.
Teaching
| Teaching Pattern | Please see the unit outline for details. |
|---|---|
| Assessment | Online Quizzes (30%), Case Study (30%), Take-Home Exam (40%). |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Please see the unit outline for details. |
|---|
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