Courses & Units

Business Strategy BMA202

Hobart, Launceston, Cradle Coast, Hong Kong Universal Ed


Strategy is concerned with the long- term direction of an organisation - with making strategic choices about how to best use resources and how to align the firm with the operating environment. Business Strategy enhances students’ knowledge of the process of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions which influence this process. The unit develops skills in research, academic writing and application to current and future business environments. The unit amalgamates aspects from a range of management areas and prepares students to be able to develop and apply sound business strategy methods in practical settings. While senior managers, entrepreneurs, and strategic consultants are most concerned with an organisation’s strategy, it is important for all professionals to have an understanding of strategy. This will allow them to make better workplace decisions, to win better support for their initiatives, and to improve their changes of gaining appropriate employment.


Unit name Business Strategy
Unit code BMA202
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management

Dr Gemma Lewis (Accelerated Study Period 2)

Level Intermediate
Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic
Launceston Accelerated Study Period 2 On-Campus Off-Campus International International Domestic Domestic
Cradle Coast Semester 2 On-Campus International Domestic
Hong Kong Universal Ed Semester 2 On-Campus International


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 12/7/2021 10/8/2021 30/8/2021 17/10/2021
Accelerated Study Period 2 24/5/2021 16/6/2021 8/7/2021 22/8/2021

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates

Learning Outcomes

LO1Acquire and critically analyse strategy theory.
LO2Critically analyse  complex  environments,  and  use  informed  judgement  to identify strategic issues.
LO3Apply theory to develop innovative strategic solutions for a business.
LO4Communicate complex strategic analysis in written and oral forms.


Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
080301 $1,812.00 $1,419.00 not applicable $2,702.00

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.



1 x introductory unit from any discipline

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA302, BAA311


Teaching Pattern

Please see the unit outline for details.


Just-in-time Quizzes (20%), Essay (30%), Case Study Analysis (50%).

TimetableView the lecture timetable | View the full unit timetable



Please see the unit outline for details.

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