Courses & Units

Business Strategy BMA202


Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances students' knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops skills in research, academic writing and application to current and future business environments. The unit amalgamates aspects from various management areas and prepares students to practically develop and apply sound business strategy methods. While senior managers, entrepreneurs, and strategic consultants are most concerned with an organisation's strategy, all professionals need to understand strategy. Understanding strategy will allow you to make better workplace decisions, win better support for their initiatives, and improve their chances of gaining appropriate employment.


Unit name Business Strategy
Unit code BMA202
Credit points 12.5
College/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management
Coordinator Mr Alistair Chong
Available as an elective? Yes
Delivered By University of Tasmania and Third Party(ies): ECA|Shanghai Ocean University AEIN Institute|Universal College of Higher Education Hong Kong
Level Intermediate


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus International Domestic
Launceston Accelerated Study Period 2 On-Campus International Domestic
Cradle Coast Accelerated Study Period 2 On-Campus International Domestic
Online Semester 2 Off-Campus International Domestic
Online Accelerated Study Period 2 Off-Campus International Domestic
Hong Kong Universal Ed Semester 2 On-Campus International
ECA Melbourne Semester 2 On-Campus International


International students
Domestic students

Enrolment in units available at ECA Melbourne, Hong Kong Universal Ed, and Shanghai Ocean University is only available to eligible students studying at those corresponding locations.

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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Key Dates

Study Period Start date Census date WW date End date
Semester 2 22/7/2024 16/8/2024 9/9/2024 27/10/2024
Accelerated Study Period 2 27/5/2024 19/6/2024 11/7/2024 25/8/2024

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Critically analyse business strategy theory
  • Identify strategic issues in business
  • Develop innovative and sustainable strategic solutions for a business
  • Communicate complex strategic analysis in written and oral forms.

Fee Information

Field of Education Commencing Student Contribution 1,3 Grandfathered Student Contribution 1,3 Approved Pathway Course Student Contribution 2,3 Domestic Full Fee 4
080301 $2,040.00 $1,597.00 not applicable $2,979.00

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.


Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA302, BAA311


AssessmentJIT Quizzes (20%)|Essay (30%)|Case study (50%)
TimetableView the lecture timetable | View the full unit timetable



You will need the following text:
Hanson, D. et al. (2022) Strategic management: Competitiveness and globalisation. 7th edn. South Melbourne, Victoria: Cengage Learning Australia.


In addition to the texts (or software) recommended above, students are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. The following refereed journals publish articles concerning ethical and social issues related to business and management practice.

Academy of Management Journal
    Academy of Management Review
    Asia Pacific Journal of Management
    California Management Review
    Harvard Business Review
    Journal of General Management

LinksBooktopia textbook finder

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.