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New and continuing 33A, 33G, 33H & 33O students who have not yet completed this unit should take BAA311 Business Strategy.


Strategy is concerned with the long- term direction of an organisation - with making strategic choices about how to best use resources and how to align the firm with the operating environment. Business Strategy enhances students’ knowledge of the process of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions which influence this process. The unit develops skills in research, academic writing and application to current and future business environments. The unit amalgamates aspects from a range of management areas and prepares students to be able to develop and apply sound business strategy methods in practical settings. While senior managers, entrepreneurs, and strategic consultants are most concerned with an organisation’s strategy, it is important for all professionals to have an understanding of strategy. This will allow them to make better workplace decisions, to win better support for their initiatives, and to improve their changes of gaining appropriate employment.

Summary 2020

Unit name Business Strategy
Unit code BMA202
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management

Alistair Chong

Level Intermediate
Available as student elective? Yes
Breadth Unit? No



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About Census Dates

Learning Outcomes

LO1Acquire and critically analyse strategy theory.
LO2Critically analyse  complex  environments,  and  use  informed  judgement  to identify strategic issues.
LO3Apply theory to develop innovative strategic solutions for a business.
LO4Communicate complex strategic analysis in written and oral forms.







Mutual Exclusions

You cannot enrol in this unit as well as the following:



Teaching Pattern

Please see the unit outline for details.


Just-in-time Quizzes (20%), Essay (30%), Case Study Analysis (50%).

TimetableView the lecture timetable | View the full unit timetable



Please see the unit outline for details.

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