New and continuing 33A, 33G, 33H & 33O students who have not yet completed this unit should take BAA311 Business Strategy.
Introduction
Strategy is concerned with the long- term direction of an organisation - with making strategic choices about how to best use resources and how to align the firm with the operating environment. Business Strategy enhances students’ knowledge of the process of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions which influence this process. The unit develops skills in research, academic writing and application to current and future business environments. The unit amalgamates aspects from a range of management areas and prepares students to be able to develop and apply sound business strategy methods in practical settings. While senior managers, entrepreneurs, and strategic consultants are most concerned with an organisation’s strategy, it is important for all professionals to have an understanding of strategy. This will allow them to make better workplace decisions, to win better support for their initiatives, and to improve their changes of gaining appropriate employment.
Summary 2020
Unit name | Business Strategy |
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Unit code | BMA202 |
Credit points | 12.5 |
Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
Discipline | Management |
Coordinator | |
Level | Intermediate |
Available as student elective? | Yes |
Breadth Unit? | No |
Availability
Note
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
LO1 | Acquire and critically analyse strategy theory. |
LO2 | Critically analyse complex environments, and use informed judgement to identify strategic issues. |
LO3 | Apply theory to develop innovative strategic solutions for a business. |
LO4 | Communicate complex strategic analysis in written and oral forms. |
Fees
Requisites
Prerequisites
N/A
Co-requisites
N/A
Mutual Exclusions
You cannot enrol in this unit as well as the following:
N/A
Teaching
Teaching Pattern | Please see the unit outline for details. |
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Assessment | Just-in-time Quizzes (20%), Essay (30%), Case Study Analysis (50%). |
Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
Required | Please see the unit outline for details. |
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