Courses & Units
Business Strategy BMA202
Introduction
Strategy is concerned with an organisation's long-term direction - with making strategic choices about how to use resources best and align the firm with the operating environment. Business Strategy enhances your knowledge of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions that influence this process. The unit develops skills in research, business writing and application to current and future business environments. The unit amalgamates aspects from various management areas and prepares you to practically develop and apply sound business strategy methods. While senior managers, entrepreneurs, and strategic consultants are most concerned with an organisation's strategy, all professionals need to understand strategy. Understanding strategy will allow you to make better workplace decisions, win better support for your initiatives, and improve your chances of gaining appropriate employment.
Summary
| Unit name | Business Strategy |
|---|---|
| Unit code | BMA202 |
| Credit points | 12.5 |
| College/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Management |
| Coordinator | Mr Alistair Chong |
| Available as an elective? | Yes |
| Delivered By | University of Tasmania and Third Party(ies): ECA|Shanghai Ocean University AEIN Institute|Universal College of Higher Education Hong Kong |
| Level | Intermediate |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | On-Campus | International | Domestic | |
| Launceston | Accelerated Study Period 2 | On-Campus | International | Domestic | |
| Cradle Coast | Accelerated Study Period 2 | On-Campus | International | Domestic | |
| Online | Semester 2 | Off-Campus | International | Domestic | |
| Online | Accelerated Study Period 2 | Off-Campus | International | Domestic | |
| Hong Kong Universal Ed | Semester 2 | On-Campus | International | ||
| Shanghai Ocean University | Shanghai Semester 1 | On-Campus | International | ||
| ECA Melbourne | Semester 2 | On-Campus | International | ||
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Note
Enrolment in units available at ECA Melbourne, Hong Kong Universal Ed, and Shanghai Ocean University is only available to eligible students studying at those corresponding locations.
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Semester 2 | 22/7/2024 | 16/8/2024 | 9/9/2024 | 27/10/2024 |
| Shanghai Semester 1 | 10/9/2024 | 20/10/2024 | 16/12/2024 | 16/12/2024 |
| Accelerated Study Period 2 | 27/5/2024 | 19/6/2024 | 11/7/2024 | 25/8/2024 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Critically analyse business strategy theory.
- Identify strategic issues in business.
- Develop innovative and sustainable strategic solutions for a business.
- Communicate complex strategic analysis in written and oral forms.
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| 080301 | $2,040.00 | $1,597.00 | not applicable | $2,979.00 |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BMA302, BAA311Teaching
| Assessment | JIT Quizzes (20%)|Individual case study (30%)|Group case study (50%) |
|---|---|
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
You will need the following text: |
|---|---|
| Recommended | In addition to the texts (or software) recommended above, students are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. The following refereed journals publish articles concerning ethical and social issues related to business and management practice. Academy of Management Journal | Links | Booktopia textbook finder |
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.