Courses & Units

Business Strategy BMA202

Cradle Coast, Hong Kong Universal Ed, Shanghai Ocean University, Hobart, Launceston

Introduction

Strategy is concerned with the long- term direction of an organisation - with making strategic choices about how to best use resources and how to align the firm with the operating environment.
Business Strategy enhances students’ knowledge of the process of strategy formulation, implementation and evaluation with a business, and the key contextual factors and managerial decisions which influence this process. The unit develops skills in research, academic writing and application to current and future business environments.
The unit amalgamates aspects from a range of management areas and prepares students to be able to develop and apply sound business strategy methods in practical settings.
While senior managers, entrepreneurs, and strategic consultants are most concerned with an organisation’s strategy, it is important for all professionals to have an understanding of strategy. This will allow them to make better workplace decisions, to win better support for their initiatives, and to improve their changes of gaining appropriate employment.

Summary

Unit name	Business Strategy
Unit code	BMA202
Credit points	12.5
College/School	College of Business & Economics Tasmanian School of Business and Economics
Discipline	Management
Coordinator	Mr Alistair Chong
Available as an elective?
Delivered By	Delivered wholly by the provider
Level	Intermediate

Availability

Location	Study period	Attendance options		Available to
Hobart	Semester 2	On-Campus	Off-Campus	International International	Domestic Domestic
Launceston	Accelerated Study Period 2	On-Campus	Off-Campus	International International	Domestic Domestic
Cradle Coast	Semester 2	On-Campus		International	Domestic
Hong Kong Universal Ed	Semester 2	On-Campus		International

Key

: On-campus
: Off-Campus
: International students
: Domestic students

Key Dates

Study Period	Start date	Census date	WW date	End date
Accelerated Study Period 2	24/5/2021	16/6/2021	8/7/2021	22/8/2021
Semester 2	12/7/2021	10/8/2021	30/8/2021	17/10/2021
Shanghai Semester 1	22/9/2021	1/11/2021	24/12/2021	24/12/2021

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2021 are indicative and subject to change. Finalised census dates for 2021 will be available from the 1st October 2020. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

Acquire and critically analyse strategy theory.
Critically analyse complex environments collaboratively and use informed judgement to identify strategic issues.
Apply theory to develop innovative strategic solutions for a business.
Communicate complex strategic analysis in written and oral forms.

Fee Information

Field of Education	Commencing Student Contribution ^1,3	Grandfathered Student Contribution ^1,3	Approved Pathway Course Student Contribution ^2,3	Domestic Full Fee ⁴
080301	$1,812.00	$1,419.00	not applicable	$2,702.00

Available as a Commonwealth Supported Place
HECS-HELP is available on this unit, depending on your eligibility³
FEE-HELP is available on this unit, depending on your eligibility⁴

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Prerequisites

1 x introductory, intermediate or advanced unit

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA302, BAA311

Teaching

Teaching Pattern	ASP2: 1 x 2-hour workshop weekly; Semester 2: 1 x 4-hour workshop fortnightly (weeks 2-11).
Assessment	Test or quiz (20%)\|Essay (30%)\|Case Study (50%)
Timetable	View the lecture timetable \| View the full unit timetable

Textbooks

Required	You will need the following text [available from the Co-op Bookshop]: Hanson, D, Hitt, MA, Ireland, RD & Hoskisson, RE 2017, Strategic management: competitiveness and globalisation, Cengage Learning, Melbourne.
Recommended	Acemoglu, D; Robinson, J 2012, Why nations fail: the origins of power, prosperity and poverty, Crown Business, NY. Barney, J; Hesterly, W 2006, Strategic management and competitive advantage, Pearson, New Jersey. Bender, J 2010, Lego: a love story, John Wiley & Sons, NJ. Cadbury, D 2011, The chocolate wars: from Cadbury to Kraft, 200 years of sweet success and bitter rivalry, HarperPress, London. Chandler, A, Hagstrom, P; Solvell, O 2000,The dynamic firm, Oxford UP, USA. Coll, S 2012,Private empire: Exxon Mobil and American power, Allen Lane, NY. De Rond, M 2006,Strategic alliances as social facts, Cambridge UP, Cambridge, UK. De Wit, B; Meyer, R 2010,Strategy: process, content, context, 4th edn, Thompson, London. Demick, B 2010, Nothing to envy: life love and death in North Korea, Harper Collins, Melbourne. Fishman, T 2006, China, inc: the relentless rise of the next great superpower, Pocket Books, Sydney. Harvey, D 1989, The condition of post modernity, Blackwell, Oxford. Hendry, C, Arthur, M; Jones, A 1995, Strategy through people: adaptation and learning in the small-medium enterprise, Routledge, London. Hubbard, G 2004,Strategic management: thinking, analysis and action, Prentice Hall, Sydney. Joyce, P 2000, Effective strategic change in the public sector, Wiley, London. Kaplan, R 2012, The revenge of geography, Randon House NY. Levy, S 2011, In the plex: how Google thinks, works and shapes our lives, Simon and Schuster, NY. Magnus, G 2009, The age of ageing, John Wiley, Singapore. Mintzberg, H & Quinn, B (eds.) 1998, Readings in the strategy process, 3<sup>rd</sup> edn, Prentice Hall, Sydney. Pearce, F 2010, Peoplequake: mass migration, ageing nations and the coming population crash, Transworld, London. Porter, M 1990, Competitive advantage of nations, MacMillan, London. Peng, M 2014, Global strategy, Cengage, USA. Porter, M 1985, Competitive advantage, The Free Press, New York. Porter, M 2004, Competitive strategy, The Free Press, New York. Porter, M, Taeuchi, H & Sakakibara, M 2000, Can Japan compete?  MacMillan, Hampshire. Reich, R 2008, Supercapitalism, Scribe, Melbourne. Segal-Horn, S 1998, The strategy reader, Blackwell, Oxford. Thompson, P & Macklin, R 2009, The big fella: the rise and rise of BHP Billiton, Heinemann, Melbourne. In addition to the texts (or software) recommended above, students are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. The following refereed journals publish articles concerning ethical and social issues related to business and management practice. Academy of Management Journal Academy of Management Review Asia Pacific Journal of Management California Management Review Harvard Business Review Journal of General Management
Links	Booktopia textbook finder

Required

You will need the following text [available from the Co-op Bookshop]:
Hanson, D, Hitt, MA, Ireland, RD & Hoskisson, RE 2017, Strategic management: competitiveness and globalisation, Cengage Learning, Melbourne.

Recommended

Acemoglu, D; Robinson, J 2012, Why nations fail: the origins of power, prosperity and poverty, Crown Business, NY.

Barney, J; Hesterly, W 2006, Strategic management and competitive advantage, Pearson, New Jersey.

Bender, J 2010, Lego: a love story, John Wiley & Sons, NJ.

Cadbury, D 2011, The chocolate wars: from Cadbury to Kraft, 200 years of sweet success and bitter rivalry, HarperPress, London.

Chandler, A, Hagstrom, P; Solvell, O 2000,The dynamic firm, Oxford UP, USA.

Coll, S 2012,Private empire: Exxon Mobil and American power, Allen Lane, NY.

De Rond, M 2006,Strategic alliances as social facts, Cambridge UP, Cambridge, UK.

De Wit, B; Meyer, R 2010,Strategy: process, content, context, 4th edn, Thompson, London.

Demick, B 2010, Nothing to envy: life love and death in North Korea, Harper Collins, Melbourne.

Fishman, T 2006, China, inc: the relentless rise of the next great superpower, Pocket Books, Sydney.

Harvey, D 1989, The condition of post modernity, Blackwell, Oxford.

Hendry, C, Arthur, M; Jones, A 1995, Strategy through people: adaptation and learning in the small-medium enterprise, Routledge, London.

Hubbard, G 2004,Strategic management: thinking, analysis and action, Prentice Hall, Sydney.

Joyce, P 2000, Effective strategic change in the public sector, Wiley, London.

Kaplan, R 2012, The revenge of geography, Randon House NY.

Levy, S 2011, In the plex: how Google thinks, works and shapes our lives, Simon and Schuster, NY.

Magnus, G 2009, The age of ageing, John Wiley, Singapore.

Mintzberg, H & Quinn, B (eds.) 1998, Readings in the strategy process, 3<sup>rd</sup> edn, Prentice Hall, Sydney.

Pearce, F 2010, Peoplequake: mass migration, ageing nations and the coming population crash, Transworld, London.

Porter, M 1990, Competitive advantage of nations, MacMillan, London.

Peng, M 2014, Global strategy, Cengage, USA.

Porter, M 1985, Competitive advantage, The Free Press, New York.

Porter, M 2004, Competitive strategy, The Free Press, New York.

Porter, M, Taeuchi, H & Sakakibara, M 2000, Can Japan compete?  MacMillan, Hampshire.

Reich, R 2008, Supercapitalism, Scribe, Melbourne.

Segal-Horn, S 1998, The strategy reader, Blackwell, Oxford.

Thompson, P & Macklin, R 2009, The big fella: the rise and rise of BHP Billiton, Heinemann, Melbourne.

In addition to the texts (or software) recommended above, students are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. The following refereed journals publish articles concerning ethical and social issues related to business and management practice.

Academy of Management Journal
   Academy of Management Review
   Asia Pacific Journal of Management
   California Management Review
   Harvard Business Review
   Journal of General Management

Links

Booktopia textbook finder

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