Courses & Units

Festivals and Events Management BMA236




Festivals and events play a major role in our society by uniting people and stimulating visitation to tourism destinations. The skills needed to manage successful events are wide reaching, as they involve: consideration of the broader environment within which special events and festivals are located; marketing and coordination skills; and understanding of the events’ relationships with the destination and the broader tourism industry; and consideration of the events’ direct and indirect economic, social and cultural impacts. This unit aims to equip students with both knowledge about events management and how events relate to industries including, but not limited to, tourism and leisure. The unit will include local, national and global dimensions of the events sector, and help students comprehend the scale and impact of events and the organisations that manage them.


Unit name Festivals and Events Management
Unit code BMA236
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management

Mrs Maria Massey

Teaching staff

Dr Oskaras Vorobjovas-Pinta

Level Intermediate
Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus International Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 13/7/2020 10/8/2020 31/8/2020 18/10/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2020.

About Census Dates

Learning Outcomes

  • LO1: Understand the range, nature and process for hosting festivals, events, meetings and conventions.
  • LO2: Be able to evaluate how events relate to tourism and leisure industries.
  • LO3: Evaluate the economic, social and environmental impacts of events, both beneficial and detrimental.
  • LO4: Compile a bid for hosting an event.



Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2020: $1,394.00 2020: $2,702.00 080700

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.



50 credit points in Introductory level units.


Teaching Pattern

Please check the unit outline for details.


Report (20%), Group Presentation (20%), Workshop (15%), Group Report (30%), Reflection (15%).

TimetableView the lecture timetable | View the full unit timetable

Flexible Study Options



Wrathall, J. & Gee, A. (2011) Event Management: Theory and Practice, McGraw Hill, Sydney.


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