Hobart
This unit has been discontinued.
Introduction
Festivals and events play a major role in our society by uniting people and stimulating visitation to tourism destinations. The skills needed to manage successful events are wide reaching, as they involve: consideration of the broader environment within which special events and festivals are located; marketing and coordination skills; and understanding of the events’ relationships with the destination and the broader tourism industry; and consideration of the events’ direct and indirect economic, social and cultural impacts. This unit aims to equip students with both knowledge about events management and how events relate to industries including, but not limited to, tourism and leisure. The unit will include local, national and global dimensions of the events sector, and help students comprehend the scale and impact of events and the organisations that manage them.
Summary 2020
| Unit name | Festivals and Events Management |
|---|---|
| Unit code | BMA236 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Management |
| Coordinator | |
| Level | Intermediate |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
Note
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
| LO1 | Understand the range, nature and process for hosting festivals, events, meetings and conventions. |
| LO2 | Be able to evaluate how events relate to tourism and leisure industries. |
| LO3 | Evaluate the economic, social and environmental impacts of events, both beneficial and detrimental. |
| LO4 | Compile a bid for hosting an event. |
Fees
Requisites
Prerequisites
Completion of BMA115 is recommended but not essential.
Co-requisites
N/A
Mutual Exclusions
You cannot enrol in this unit as well as the following:
N/A
Teaching
| Teaching Pattern | Please see the unit outline for details. |
|---|---|
| Assessment | Quizzes (15%), Workshop, Participation (15%), Group Presentation (40%). |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Please see the unit outline for details. |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.