Courses & Units

Principles of Marketing BMA251

Hobart, Launceston

Note:

Due to the circumstances around COVID-19, you will begin your semester 2 studies online in 2020. However, when Government guidelines change, on-campus studies will be reintroduced.

Note:

Students enrolling in the Management major should be enrolled in this unit rather than BMA151.

Introduction

Marketing is the practice of managing an organisation’s market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This unit explores the basic principles and concepts that underpin marketing. You will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit will provide you with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment. This unit will help you to develop skills in the application of marketing concepts to practical business problems in order to identify potential marketing solutions.

Summary

Unit name Principles of Marketing
Unit code BMA251
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing
Coordinator

Dr Maria Massey

Level Intermediate
Available as student elective? Yes
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 1 Off-Campus International Domestic
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic
Launceston Accelerated Study Period 2 On-Campus Off-Campus International International Domestic Domestic
Launceston Accelerated Study Period 3 On-Campus Off-Campus International International Domestic Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

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Key Dates

Study Period Start date Census date WW date End date
Semester 1 24/2/2020 23/3/2020 31/5/2020 31/5/2020
Semester 2 13/7/2020 10/8/2020 31/8/2020 18/10/2020
Accelerated Study Period 2 25/5/2020 12/6/2020 9/7/2020 22/8/2020
Accelerated Study Period 3 14/9/2020 2/10/2020 28/10/2020 12/12/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2019.

About Census Dates

Learning Outcomes

LO1Explain marketing theories.
LO2Apply knowledge of marketing theories to analyse marketing problems.
LO3Discuss marketing’s role in an organisation and society.
LO4Communicate knowledge of marketing theories in written form.

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2020: $1,394.00 2020: $2,702.00 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

N/A

Co-requisites

N/A

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA109, BMA151, JNB220, XPD112.

Teaching

Teaching Pattern

Please see the unit outline for details.

Assessment

Case study (30%), Quizzes (30%), Final Exam (40%).

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please see the unit outline for details.

Booktopia textbook links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.