Courses & Units

Principles of Marketing BMA251

Hobart, Launceston

Note:

Students enrolling in the Management major should be enrolled in this unit rather than BMA151.

Introduction

Marketing is the practice of managing an organisation’s market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This unit explores the basic principles and concepts that underpin marketing. You will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This unit will provide you with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment. This unit will help you to develop skills in the application of marketing concepts to practical business problems in order to identify potential marketing solutions.

Summary

Unit name Principles of Marketing
Unit code BMA251
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing
Coordinator

TBA

Level Intermediate
Available as student elective? Yes
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic
Launceston Accelerated Study Period 2 On-Campus Off-Campus International International Domestic Domestic
Launceston Accelerated Study Period 3 On-Campus Off-Campus International International Domestic Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 12/7/2021 10/8/2021 30/8/2021 17/10/2021
Accelerated Study Period 2 24/5/2021 16/6/2021 8/7/2021 22/8/2021
Accelerated Study Period 3 13/9/2021 6/10/2021 28/10/2021 12/12/2021

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates

Learning Outcomes

LO1Explain marketing theories.
LO2Apply knowledge of marketing theories to analyse marketing problems.
LO3Discuss marketing’s role in an organisation and society.
LO4Communicate knowledge of marketing theories in written form.

Fees

Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
080505 $1,812.00 $1,419.00 not applicable $2,702.00

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

N/A

Co-requisites

N/A

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA109, BMA151, JNB220, XPD112, ZAA134

Teaching

Teaching Pattern

Please see the unit outline for details.

Assessment

Online Quizzes (30%), Case Study (30%), Take-Home Exam (40%).

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please see the unit outline for details.

LinksBooktopia textbook finder

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