Hobart, Launceston, Hong Kong Universal Ed
Introduction
Summary %globals_context%
| Unit name | Services Marketing |
|---|---|
| Unit code | BMA258 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | %asset_metadata_unit.Coordinator% |
| Level | %asset_metadata_unit.Level% |
| Available as student elective? | %asset_metadata_unit.AvailableAsElective_value^empty:No% |
| Breadth Unit? | %asset_metadata_unit.IsBreadthUnit_value% |
Availability
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
| LO1 | explain the specific characteristics of service offerings and markets and discuss how marketing services differs from goods. |
| LO2 | critically analyse service products and delivery to position a service firm in a target market. |
| LO3 | recommend different strategic options to improve customer performance in service firm. |
Fees
Requisites
Prerequisites
BMA151 OR BMA251 OR ZAA104 OR ZAA134
Teaching
| Teaching Pattern | 1 x 1 hour lecture, 1 x 1 hour tutorial per week. Please check the unit outline for details. |
|---|---|
| Assessment | Workshop (30%), Case study (20%), Report (50%). |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Lovelock, CL, Patterson, PG, & Walker, R 2014, Services marketing: an Asia-Pacific and Australian perspective, 6th edn, Pearson Australia, NSW. |
|---|---|
| Recommended | In addition to the texts/software recommended above, you are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. In particular, you are encouraged to review regularly the relevant papers that are published in:
It is also advised that you read publications such as Marketing Magazine, B&T, AdNews, and Business Review Weekly (BRW), or subscribe to their electronic newsletters and email updates. |
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.