Courses & Units
Consumer Behaviour BMA262
Hong Kong Universal Ed, Hobart, Launceston
Introduction
As consumers, we live in a constantly changing world, driven by fast-paced
technological, social, cultural and economic developments, resulting in access to a
wide array of new products and services. These rapidly changing social and market
factors significantly affect our behaviours and purchase decisions. Consumer
behaviour will continue to change over the next decade and will affect our
consumption choices. For marketers, understanding how consumers behave helps
them to identify and offer products and services that better satisfy consumers’ needs.
The focus of this unit is on providing you with a comprehensive introduction to
theories and models that help explain consumer behaviour in different consumption
contexts. The unit will help you to develop knowledge about the steps in the
consumer decision-making process, and the internal and external factors (individual,
social, and cultural) that influence consumers’ evaluation of marketing messages and
subsequent purchase decisions. The unit will assist with your conceptual and
theoretical learning of how nuances in consumer behaviour impact consumer decision
making. The unit will help you to develop skills that enable the application of
consumer behaviour knowledge to marketing strategy and tactics.
Summary
| Unit name | Consumer Behaviour |
|---|---|
| Unit code | BMA262 |
| Credit points | 12.5 |
| College/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | Doctor Kevin Swarts|Doctor Lin Yang |
| Available as an elective? | |
| Delivered By | Delivered wholly by the provider |
| Level | Intermediate |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | On-Campus | Off-Campus | International International | Domestic Domestic |
| Launceston | Accelerated Study Period 3 | On-Campus | Off-Campus | International International | Domestic Domestic |
| Hong Kong Universal Ed | Semester 2 | On-Campus | International | ||
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Semester 2 | 12/7/2021 | 10/8/2021 | 30/8/2021 | 17/10/2021 |
| Accelerated Study Period 3 | 13/9/2021 | 6/10/2021 | 28/10/2021 | 12/12/2021 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2021 are indicative and subject to change. Finalised census dates for 2021 will be available from the 1st October 2020. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Explain the fundamental concepts and theories of consumer behaviour.
- Describe factors that influence consumer behaviour.
- Apply the knowledge of consumer behaviour in practice.
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| 090799 | $1,812.00 | $850.00 | $993.00 | $2,108.00 |
- Available as a Commonwealth Supported Place
- HECS-HELP is available on this unit, depending on your eligibility3
- FEE-HELP is available on this unit, depending on your eligibility4
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Requisites
Prerequisites
BMA151 OR BMA251 OR ZAA104 OR ZAA134Teaching
| Assessment | Test or quiz (45%)|Examination - invigilated (internally) (20%)|Report (35%) |
|---|---|
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
You will need the following text: Quester, P., Pettigrew, S., Kopanidis, F., Rao Hill, S. & Hawkins, D., 2014, Consumer Behaviour: implications for marketing strategy, 7th ed, McGraw-Hill, North Ryde NSW. |
Links | Booktopia textbook finder |
|---|
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