This unit has been discontinued.
Introduction
This unit serves the overall purpose of linking the content of the core tourism units through the processes of policy formulation and planning. The unit demonstrates the need for an integrated approach to the planning, development and marketing of a destination. The concept of destination is examined at the national, state, regional and local levels and issues such as destination branding, the impacts of visitors on destinations and destination events are explored. The role and functions of governments in policy, planning, regulation and management of tourism also forms a core part of the unit. The unit places specific emphasis on Tasmania as a visitor destination. This year the unit is being offered in a condensed format in Winter School.
Summary 2020
| Unit name | Destination Management |
|---|---|
| Unit code | BMA311 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Management |
| Coordinator | |
| Teaching staff | |
| Level | Advanced |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Special approval is required for enrolment into TNE Program units.
TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
- LO1: Knowledge of the nature and complexity of tourism policy and planning processes and the influence of the political context underpinning them.
- LO2: Knowledge of a range of issues that destinations need to manage to be successful.
- LO3: To explore the complexities of tourism development planning.
Fees
Requisites
Prerequisites
BMA115 and BMA207
Teaching
| Teaching Pattern | Please check the unit outline for details. |
|---|---|
| Assessment | Report (30%), Proposal (50%), Presentation (20%). |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Please check the unit outline for details. |
|---|---|
| Recommended |
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.