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Hobart

This unit has been discontinued.

Introduction

This unit encourages students to develop an advanced knowledge about the role of food, wine and agritourism as visitor attractions in regional destinations. Food and wine tourism is a rapidly growing sector of tourism, reflecting changing lifestyles and increasing diversification within tourism industries. Food and wine (and other drinks) form integral parts of the visitor experience in many destinations throughout the world, including Tasmania. Together, they form a fundamental aspect of rural tourism. Students will explore the development of the food and wine tourism industries, the concept and size of agritourism, food and wine tourism business development, and broad trends affecting tourism enterprises within this sector.

Summary 2021

Unit name Food, Wine and Agritourism
Unit code BMA319
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing
Coordinator

Dr Gemma Lewis

Level Advanced
Available as student elective? Yes
Breadth Unit? No

Availability

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About Census Dates

Learning Outcomes

ILO1to develop knowledge of how food, wine and agritourism are defined and operate in a variety of worldwide locations.
ILO2to evaluate the growth, potential and challenges of food, wine and agritourism.
ILO3to explore the complexities of business operations in food, wine or agritourism.
ILO4Communicate complex research ideas in both oral and written forms.

Fees

Teaching

Teaching Pattern

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Assessment

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Textbooks

Required

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