Courses & Units

Retail Marketing BMA329

Introduction

Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer.

Retailers are the key actors who link manufacturers and service providers with the end consumers. Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques.

The focus of this unit is on developing students’ knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The unit will equip students with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retail marketing and sales efforts.

Summary

Unit name	Retail Marketing
Unit code	BMA329
Credit points	12.5
College/School	College of Business & Economics Tasmanian School of Business and Economics
Discipline	Marketing
Coordinator	Doctor Balkrushna Potdar\|Doctor Louise Grimmer
Available as an elective?	Yes
Delivered By	University of Tasmania and Third Party(ies): ECA\|Shanghai Ocean University AEIN Institute\|Universal College of Higher Education Hong Kong
Level	Advanced

Availability

Location	Study period	Attendance options		Available to
Hobart	Semester 2	On-Campus		International	Domestic
Launceston	Accelerated Study Period 3	On-Campus		International	Domestic
Online	Semester 2		Off-Campus	International	Domestic
Online	Accelerated Study Period 3		Off-Campus	International	Domestic
Hong Kong Universal Ed	Semester 2	On-Campus		International

Key

: On-campus
: Off-Campus
: International students
: Domestic students

Note

Enrolment in units available at ECA Melbourne, Hong Kong Universal Ed, and Shanghai Ocean University is only available to eligible students studying at those corresponding locations.

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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Key Dates

Study Period	Start date	Census date	WW date	End date
Accelerated Study Period 3	16/9/2024	9/10/2024	31/10/2024	15/12/2024
Semester 2	22/7/2024	16/8/2024	9/9/2024	27/10/2024

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

Discuss the theories and concepts underpinning retailing and sales activities.
Apply and integrate theories and concepts of retailing and sales to critically evaluate retail businesses.
Communicate in oral and written formats and work in a team.

Fee Information

Field of Education	Commencing Student Contribution ^1,3	Grandfathered Student Contribution ^1,3	Approved Pathway Course Student Contribution ^2,3	Domestic Full Fee ⁴
080500	$2,040.00	$1,597.00	not applicable	$2,979.00

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Teaching

Teaching Pattern	6 x 120 minute Workshops throughout the Semester
Assessment	Online quizzes (20%)\|Essay (30%)\|Case analysis comprising Team Presentation and Individual Report (50%)
Timetable	View the lecture timetable \| View the full unit timetable

Textbooks

Required	You will need the following text: Levy, M., Weits, B.A. & Grewal, D. 2022 Retailing Management (11th Edition), McGraw-Hill, New York [ISBN 9781265072469].
Recommended	Berkhout, C. 2016. Retail Marketing Strategy: Delivering Shopper Delight, Kogan Page, UK Berman, B. & Evans, J. 2013. Retail Management: A Strategic Approach, (12th Edition), Pearson, USA. Dunne, P., Lusch, R. & Carver, J. 2013. Retailing (8th Edition), South Western Cengage, Australia. Fernie, J., Fernie, S. & Moore, C.M. 2015. Principles of Retailing, (2nd Edition), Routledge, UK Goworek, H. & McGoldrick, P. 2015. Retail Marketing Management: Principles and Practice, Pearson, UK Grewal, D. 2019. Retail Marketing Management: The 5 Es of Retailing, Sage, UK. McGoldrick, P. 2002. Retail Marketing, (2nd Edition), McGraw Hill,UK. Miller, D 2008, Retail Marketing, Tilde University Press, Melbourne. Perlitz, L., Hill, D. & Coxhill, M. 2012, Retail Services, McGraw-Hill, Australia. Quix, F. & van der Kind, R. 2014. Retail Marketing, Noordhoff Uitgevers, The Netherlands, Zentes, J., Morschett, D. & Schramm-Klein, H. 2017. Strategic Retail Management (3rd Edition), Springer Gabler, Germany
Links	Booktopia textbook finder

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