Hobart, Launceston, Hong Kong Universal Ed
Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal as retailers are the ones who sell the products and services directly to the final consumer. Retailers are the key actors who link manufacturers and service providers with the end consumers.
Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques. The focus of this unit is on developing your knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The unit will equip you with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retailing and sales efforts.
|Unit name||Retail Marketing|
|Faculty/School||College of Business & Economics
Tasmanian School of Business and Economics
|Available as student elective?||Yes|
|Location||Study period||Attendance options||Available to|
|Hobart||Semester 2||On-Campus||Off-Campus||International International||Domestic Domestic|
|Launceston||Accelerated Study Period 3||On-Campus||International||Domestic|
|Hong Kong Universal Ed||Semester 2||On-Campus||International|
- International students
- Domestic students
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
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|Study Period||Start date||Census date||WW date||End date|
|Accelerated Study Period 3||14/9/2020||2/10/2020||28/10/2020||12/12/2020|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2020.
- LO1: Discuss the theories and concepts underpinning retailing and sales activities.
- LO2: Apply and integrate theories and concepts of retailing and sales to critically evaluate retail businesses.
- LO3: Communicate in oral and written formats and work in a team.
|Band||CSP Student Contribution||Full Fee Paying (domestic)||Field of Education|
|3||2020: $1,394.00||2020: $2,702.00||080500|
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
1 x 2 hour lecture, 1 x 1 hour tutorial per week. Please check the unit outline for details.
Online quizzes (20%), Essay (20%), Poster presentation (60%).
|Timetable||View the lecture timetable | View the full unit timetable|
Flexible Study Options
Levy, M, Weits, BA & Grewal, D 2018/2019 Retailing Management (10th Edition), McGraw-Hill, New York [ISBN 9781260084764].
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.