Courses & Units

Retail Marketing BMA329

Hobart, Launceston, Hong Kong Universal Ed


Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal as retailers are the ones who sell the products and services directly to the final consumer.

Retailers are the key actors who link manufacturers and service providers with the end consumers.Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques.

The focus of this unit is on developing your knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The unit will equip you with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retailing and sales efforts.


Unit name Retail Marketing
Unit code BMA329
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing

Dr Balkrushna Potdar

Level Advanced
Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic
Launceston Accelerated Study Period 3 On-Campus Off-Campus International International Domestic Domestic
Hong Kong Universal Ed Semester 2 On-Campus International


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 12/7/2021 10/8/2021 30/8/2021 17/10/2021
Accelerated Study Period 3 13/9/2021 6/10/2021 28/10/2021 12/12/2021

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates

Learning Outcomes

LO1Discuss the theories and concepts underpinning retailing and sales activities.
LO2Apply and integrate theories and concepts of retailing and sales to critically evaluate retail businesses.
LO3Communicate in oral and written formats and work in a team.


Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
080500 $1,812.00 $1,419.00 not applicable $2,702.00

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.



BMA151 or BMA251 or ZAA104 or ZAA134


Teaching Pattern

Please see the unit outline for details.


Online Quizzes (20%), Essay (25%), Assessment 3, A. Team agreement (5%) B. Team Presentation (15%) C. Individual Report (35%).

TimetableView the lecture timetable | View the full unit timetable



Please see the unit outline for details.

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