Courses & Units

Retail Marketing BMA329


Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer.

Retailers are the key actors who link manufacturers and service providers with the end consumers. Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques.

The focus of this unit is on developing students’ knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The unit will equip students with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retail marketing and sales efforts.


Unit name Retail Marketing
Unit code BMA329
Credit points 12.5
College/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing
Coordinator Doctor Balkrushna Potdar|Doctor Louise Grimmer
Available as an elective? Yes
Delivered By University of Tasmania and Third Party (Universal College of Higher Education Hong Kong)
Level Advanced


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus International Domestic
Launceston Accelerated Study Period 3 On-Campus International Domestic
Online Semester 2 Off-Campus International Domestic
Online Accelerated Study Period 3 Off-Campus International Domestic
Hong Kong Universal Ed Semester 2 On-Campus International


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Accelerated Study Period 3 11/9/2023 4/10/2023 26/10/2023 10/12/2023
Semester 2 10/7/2023 8/8/2023 28/8/2023 15/10/2023

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2023 are indicative and subject to change. Finalised census dates for 2023 will be available from the 1st October 2022. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Discuss the theories and concepts underpinning retailing and sales activities.
  • Apply and integrate theories and concepts of retailing and sales to critically evaluate retail businesses.
  • Communicate in oral and written formats and work in a team.
Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
$1,892.00 $1,482.00 not applicable $2,837.00

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.



BMA151 or BMA251 or ZAA104 or ZAA134


Teaching Pattern

4 x 180 minute Workshops throughout the Semester

AssessmentOnline quizzes (20%)|Essay (30%)|Case analysis comprising Team Presentation and Individual Report (50%)
TimetableView the lecture timetable | View the full unit timetable



You will need the following text:
Levy, M., Weits, B.A. & Grewal, D. 2018/2019 Retailing Management (10th Edition), McGraw-Hill, New York [ISBN 9781260084764].


Berkhout, C. 2016. Retail Marketing Strategy: Delivering Shopper Delight, Kogan Page, UK
Berman, B. & Evans, J. 2013. Retail Management: A Strategic Approach, (12th Edition), Pearson, USA.
Dunne, P., Lusch, R. & Carver, J. 2013. Retailing (8th Edition), South Western Cengage, Australia.
Fernie, J., Fernie, S. & Moore, C.M. 2015. Principles of Retailing, (2nd Edition), Routledge, UK
Goworek, H. & McGoldrick, P. 2015. Retail Marketing Management: Principles and Practice, Pearson, UK
Grewal, D. 2019. Retail Marketing Management: The 5 Es of Retailing, Sage, UK.
McGoldrick, P. 2002. Retail Marketing, (2nd Edition), McGraw Hill,UK.
Miller, D 2008, Retail Marketing, Tilde University Press, Melbourne.
Perlitz, L., Hill, D. & Coxhill, M. 2012, Retail Services, McGraw-Hill, Australia.
Quix, F. & van der Kind, R. 2014. Retail Marketing, Noordhoff Uitgevers, The Netherlands,
Zentes, J., Morschett, D. & Schramm-Klein, H. 2017. Strategic Retail Management (3rd Edition), Springer Gabler, Germany

LinksBooktopia textbook finder

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