Courses & Units

Retail Marketing BMA329

Hobart, Launceston, Hong Kong Universal Ed



Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal as retailers are the ones who sell the products and services directly to the final consumer. Retailers are the key actors who link manufacturers and service providers with the end consumers.

Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques. The focus of this unit is on developing your knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The unit will equip you with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retailing and sales efforts.


Unit name Retail Marketing
Unit code BMA329
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing

Dr Louise Grimmer

Teaching staff

Level Advanced
Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic
Launceston Accelerated Study Period 3 On-Campus Off-Campus International International Domestic Domestic
Hong Kong Universal Ed Semester 2 On-Campus International


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 13/7/2020 10/8/2020 31/8/2020 18/10/2020
Accelerated Study Period 3 14/9/2020 2/10/2020 28/10/2020 12/12/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2019.

About Census Dates

Learning Outcomes

  • LO1: Discuss the theories and concepts underpinning retailing and sales activities.
  • LO2: Apply and integrate theories and concepts of retailing and sales to critically evaluate retail businesses.
  • LO3: Communicate in oral and written formats and work in a team.



Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2020: $1,394.00 2020: $2,702.00 080500

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.





Teaching Pattern

1 x 2 hour lecture, 1 x 1 hour tutorial per week. Please check the unit outline for details.


Online quizzes (20%), Essay (20%), Poster presentation (60%).

TimetableView the lecture timetable | View the full unit timetable

Flexible Study Options



Levy, M, Weits, BA & Grewal, D 2018/2019 Retailing Management (10th Edition), McGraw-Hill, New York [ISBN 9781260084764].


Booktopia textbook links

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