Courses & Units
Retail Marketing BMA329
Hobart
Introduction
Retailing is a large and diverse industry that contributes significantly to the overall economy. Further retailing, influences our daily lives in our roles as consumers and shoppers. In recent years, the role of retail marketing and management has evolved with the increase of competition from the growth of new technology and consumer demand for better value with higher quality service.
The study of retail marketing and management requires an understanding of a wide range of activities such as: environmental and consumer analysis; retail marketing research; retail strategy; merchandise planning; store development; operations; channel management; pricing; promotion; retail marketing management; location analysis; and human resource management.
This unit assists you to acquire a deeper understanding of the retail environment, retail strategy and concepts, and equips you with a working knowledge of how to integrate suitable techniques and strategies to maximise the effectiveness of retail marketing and management efforts.
This unit also takes a strategic focus on the role and importance of service quality. In particular, service quality in the service counter and the management of the service and retail experience in achieving customer satisfaction.
Summary
| Unit name | Retail Marketing |
|---|---|
| Unit code | BMA329 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | Dr Louise Grimmer |
| Teaching staff | Dr Louise Grimmer |
| Level | Advanced |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | On-Campus | Off-Campus | International International | Domestic Domestic |
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Note
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Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Semester 2 | 15/7/2019 | 9/8/2019 | 2/9/2019 | 20/10/2019 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2019 are indicative and subject to change. Finalised census dates for 2019 will be available from the 1st October 2018.
Fees
Domestic
| Band | CSP Student Contribution | Full Fee Paying (domestic) | Field of Education |
|---|---|---|---|
| 3 | 2019: $1,369.00 | 2019: $2,611.00 | 080500 |
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
Requisites
Prerequisites
BMA258
Teaching
| Teaching Pattern | Two hour lecture and one hour tutorial |
|---|---|
| Assessment | Please check the unit outline for details. |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Please check the unit outline for details. |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.