Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal as retailers are the ones who sell the products and services directly to the final consumer.

Retailers are the key actors who link manufacturers and service providers with the end consumers.Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques.

The focus of this unit is on developing your knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The unit will equip you with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retailing and sales efforts.