In today's rapidly changing environment, cost effective, accurate and timely marketing decision-making is crucial. Effective marketing research is fundamental to managerial decision-making and relies on the identification and satisfaction of target customer needs. This unit is designed to introduce students to the process of conducting effective marketing research and includes research techniques such as: research design, problem identification, value and cost of information, use of secondary data, survey research, experimental techniques, measurement concepts, data processing, sampling, data analysis and report presentation. In this respect, marketing research serves a singularly important purpose - that of providing information to assist marketing managers to make better decisions.
|Unit name||Marketing Research|
|Faculty/School||Tasmanian School of Business & Economics (TSBE)
Mr Wai Jin (Thomas) Lee
Mr Wai Jin (Thomas) Lee
|Available as student elective?||Yes|
|Location||Study period||Attendance options||Available to|
|Hobart||Semester 1||On-Campus||Off-Campus||International International||Domestic Domestic|
- International students
- Domestic students
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|Study Period||Start date||Census date||WW date||End date|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2015 are indicative and subject to change. Finalised census dates for 2015 will be available from the 1st October 2014.
|Band||CSP Student Contribution||Full Fee Paying (domestic)||Field of Education|
|2||2015: $1,096.00||2015: $2,065.00||010103|
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
BMA151 or BMA251
You cannot enrol in this unit as well as the following:
Delivered over 13 weeks and may include lectures, tutorials, workshops or online activities.
Please check the unit outline for details.
|Timetable||View the lecture timetable | View the full unit timetable|
Information about any textbook requirements will be available from mid November.
Booktopia textbook links
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