Courses & Units

Marketing Research BMA331



In today's rapidly changing environment, cost effective, accurate and timely marketing decision-making is crucial.  Effective marketing research is fundamental to managerial decision-making and relies on the identification and satisfaction of target customer needs.  This unit is designed to introduce students to the process of conducting effective marketing research and includes research techniques such as: research design, problem identification, value and cost of information, use of secondary data, survey research, experimental techniques, measurement concepts, data processing, sampling, data analysis and report presentation.  In this respect, marketing research serves a singularly important purpose - that of providing information to assist marketing managers to make better decisions.


Unit name Marketing Research
Unit code BMA331
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
Discipline Marketing

Mr Wai Jin (Thomas) Lee

Teaching staff

Mr Wai Jin (Thomas) Lee

Level Advanced
Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 1 On-Campus Off-Campus International International Domestic Domestic


International students
Domestic students

Please check that your computer meets the minimum System Requirements if you are attending via Distance/Off-Campus.

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Semester 1 23/2/2015 23/3/2015 13/4/2015 29/5/2015

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2015 are indicative and subject to change. Finalised census dates for 2015 will be available from the 1st October 2014.

About Census Dates



Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
2 2015: $1,096.00 2015: $2,065.00 010103

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.



BMA151 or BMA251

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA205, BMA305


Teaching Pattern

Delivered over 13 weeks and may include lectures, tutorials, workshops or online activities.


Please check the unit outline for details.

TimetableView the lecture timetable | View the full unit timetable



Information about any textbook requirements will be available from mid November.

Booktopia textbook links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.