Courses & Units

Marketing Management BMA351

Hobart, Launceston, Hong Kong Universal Ed

Introduction

The demand for trained, experienced and effective marketing practitioners is growing.

Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government agencies and non-profit organisations) are seeking people capable of putting marketing theory into practice by formulating and implementing effective marketing plans.

This unit introduces you to the theories underpinning marketing strategy, and their role in the development of an effective marketing plan. This unit also allows you to integrate and apply the knowledge gained in your previous studies to solve real-world marketing problems.

Summary

Unit name Marketing Management
Unit code BMA351
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing
Coordinator

Dr Lin Yang

Level Advanced
Available as student elective? Yes
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 2 On-Campus Off-Campus International International Domestic Domestic
Launceston Accelerated Study Period 3 On-Campus Off-Campus International International Domestic Domestic
Hong Kong Universal Ed Semester 2 On-Campus International

Key

On-campus
Off-Campus
International students
Domestic students
Note

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 12/7/2021 10/8/2021 30/8/2021 17/10/2021
Accelerated Study Period 3 13/9/2021 6/10/2021 28/10/2021 12/12/2021

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates

Learning Outcomes

LO1Demonstrate knowledge of the theories and concepts of marketing strategy.
LO2Apply marketing strategy theory and independent research to contemporary marketing strategy issues.
LO3Communicate marketing strategy theory and practice.

Fees

Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
080505 $1,812.00 $1,419.00 not applicable $2,702.00

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

BMA151 or BMA251 or ZAA104 or ZAA134

Teaching

Teaching Pattern

Please see the unit outline for details.

Assessment

Class Participation & Discussion (10%), Strategic Analysis Report (20%), Strategic Marketing Plan (30%), Final Exam (40%).

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please see the unit outline for details.

LinksBooktopia textbook finder

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