Hobart, Launceston
Introduction
Small businesses contribute significantly to the wealth of most countries, particularly in regional economies. In Australia, small business is defined as an organisation employing fewer than 20 people. Australian small businesses contributed around $380 billion to Australia's GDP in 2016 and contributed to approximately 44% of Australian employment (ABS 2017). The study of small business management requires an understanding of a wide range of activities such as:
- Marketing
- Planning
- Promotion
- Budgeting
- Customer service
- Human resource and operations management
The aim of this unit is to develop your understanding of the small business sector including the strategies and concepts that maximise small business effectiveness. Much of the information you study about business does not fit into nice, neat categories. Research results are often conflicting, and serious questions can be raised about previously accepted findings. There is no one answer to small business issues and problems so during this unit you will explore a variety of strategies and practices in order to provide you with the insights and arguments to develop your own small business proposals.
Summary 2020
| Unit name | Small Business Management |
|---|---|
| Unit code | BMA357 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Management |
| Coordinator | |
| Level | Advanced |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
Note
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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
- LO1: Evaluate and apply small business management theories and concepts.
- LO2: Critically evaluate contemporary small business management challenges & opportunities using theory and independent research.
- LO3: Communicate small business management strategies, theories and practices.
Fees
Requisites
Prerequisites
BMA101
Mutual Exclusions
You cannot enrol in this unit as well as the following:
BMA227
Teaching
| Teaching Pattern | 1 x 2 hour lecture, 1 x 1 hour tutorial per week. Please check the unit outline for details. |
|---|---|
| Assessment | Team presentation & Peer review (24%), Workshop (36%), Business plan (40%). |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons. |
|---|---|
| Recommended | In addition to the texts/software recommended above, you are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. In particular, you are encouraged to review regularly the relevant papers that are published in:
Useful Websites:
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