Courses & Units

Small Business Management BMA357

Launceston, Hobart


Small businesses contribute significantly to the wealth of most countries, particularly in regional economies. In Australia, small business is defined as an organisation employing fewer than 20 people. Australian small businesses contributed around $380 billion to Australia's GDP in 2016 and contributed to approximately 44% of Australian employment (ABS 2017). The study of small business management requires an understanding of a wide range of activities such as: marketing, planning, promotion, budgeting, customer service, human resource and operations management. The aim of this unit is to develop your understanding of the small business sector including the strategies and concepts that maximise small business effectiveness.

Much of the information you study about business does not fit into nice, neat categories. Research results are often conflicting, and serious questions can be raised about previously accepted findings. There is no one answer to small business issues and problems so during this unit you will explore a variety of strategies and practices in order to provide you with the insights and arguments to develop your own small business proposals.


Unit name Small Business Management
Unit code BMA357
Credit points 12.5
College/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management
Coordinator Doctor Bronwyn Eager
Available as student elective? Yes
Level Advanced


Location Study period Attendance options Available to
Launceston Accelerated Study Period 2 On-Campus Off-Campus International International Domestic Domestic
Hobart Semester 1 On-Campus Off-Campus International International Domestic Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Accelerated Study Period 2 23/5/2022 15/6/2022 7/7/2022 21/8/2022
Semester 1 21/2/2022 22/3/2022 11/4/2022 29/5/2022

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021.

About Census Dates

Learning Outcomes

  • Evaluate and apply small business management theories and concepts.
  • Critically evaluate contemporary small business management challenges & opportunities using theory, independent and collaborative research.
  • Communicate small business management strategies, theories and practices.
Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
080301 $1,828.00 $1,432.00 not applicable

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.



Any introductory, intermediate or advanced level unit

Mutual Exclusions

You cannot enrol in this unit as well as the following:



AssessmentReport (20%)|Presentation (30%)|Case Study (50%)
TimetableView the lecture timetable | View the full unit timetable



You will need the following text (free e-text available via the UTAS Library]:

Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.


Longenecker, J, Petty, J, Palich, L & Hoy, F 2017, Small business management, 18th edn, Cengage, Boston.
Burns, P 2016, Entrepreneurship and small business: start-up growth and maturity, 4th edn, Macmillan Education, Australia.
Schaper, M, Volery, T, Weber, P & Gibson, B 2014, Entrepreneurship and small business, 4th AsiaPacific edn, Wiley, Australia.

Reading Lists provide direct access to all material on unit reading lists in one place. This includes eReadings and items in Reserve. You can access the Reading List for this unit from the link in MyLO, or by going to the Reading Lists page on the University Library website.

LinksBooktopia textbook finder

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