Courses & Units

Small Business Management BMA357

Hobart, Launceston

Note:

Introduction

Small businesses contribute significantly to the wealth of most countries, particularly in regional economies. In Australia, small business is defined as an organisation employing fewer than 20 people. Australian small businesses contributed around $380 billion to Australia's GDP in 2016 and contributed to approximately 44% of Australian employment (ABS 2017). The study of small business management requires an understanding of a wide range of activities such as:

  • Marketing
  • Planning
  • Promotion
  • Budgeting
  • Customer service
  • Human resource and operations management

The aim of this unit is to develop your understanding of the small business sector including the strategies and concepts that maximise small business effectiveness. Much of the information you study about business does not fit into nice, neat categories. Research results are often conflicting, and serious questions can be raised about previously accepted findings. There is no one answer to small business issues and problems so during this unit you will explore a variety of strategies and practices in order to provide you with the insights and arguments to develop your own small business proposals.

Summary

Unit name Small Business Management
Unit code BMA357
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management
Coordinator

Dr Bronwyn Eager

Teaching staff

Level Advanced
Available as student elective? Yes
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Semester 1 On-Campus Off-Campus International International Domestic Domestic
Launceston Semester 1 On-Campus International Domestic
Launceston Accelerated Study Period 2 On-Campus International Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

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Key Dates

Study Period Start date Census date WW date End date
Semester 1 24/2/2020 23/3/2020 13/4/2020 31/5/2020
Accelerated Study Period 2 25/5/2020 12/6/2020 9/7/2020 22/8/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2020.

About Census Dates

Learning Outcomes

  • LO1: Evaluate and apply small business management theories and concepts.
  • LO2: Critically evaluate contemporary small business management challenges & opportunities using theory and independent research.
  • LO3: Communicate small business management strategies, theories and practices.

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2020: $1,394.00 2020: $2,702.00 080301

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Requisites

Prerequisites

BMA101

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA227

Teaching

Teaching Pattern

1 x 2 hour lecture, 1 x 1 hour tutorial per week. Please check the unit outline for details.

Assessment

Team presentation & Peer review (24%), Workshop (36%), Business plan (40%).

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Longenecker, J, Petty, J, Palich, L & Hoy, F 2017, Small business management, 18th edn, Cengage, Boston.

Recommended

In addition to the texts/software recommended above, you are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. In particular, you are encouraged to review regularly the relevant papers that are published in:

  • American Journal of Small Business
  • Harvard Business Review
  • International Small Business Journal
  • Journal of Small Business Management
  • Sloan Management Review

Useful Websites:

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.