Courses & Units

Small Business Management BMA357

Hobart, Launceston


Small businesses contribute significantly to the wealth of most countries, particularly in regional economies. In Australia, small business is defined as an organisation employing fewer than 20 people. Australian small businesses contributed around $380 billion to Australia's GDP in 2016 and contributed to approximately 44% of Australian employment (ABS 2017). The study of small business management requires an understanding of a wide range of activities such as:

  • Marketing
  • Planning
  • Promotion
  • Budgeting
  • Customer service
  • Human resource and operations management

The aim of this unit is to develop your understanding of the small business sector including the strategies and concepts that maximise small business effectiveness. Much of the information you study about business does not fit into nice, neat categories. Research results are often conflicting, and serious questions can be raised about previously accepted findings. There is no one answer to small business issues and problems so during this unit you will explore a variety of strategies and practices in order to provide you with the insights and arguments to develop your own small business proposals.


Unit name Small Business Management
Unit code BMA357
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Management

Dr Bronwyn Eager

Level Advanced
Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 1 On-Campus Off-Campus International International Domestic Domestic
Launceston Accelerated Study Period 2 On-Campus Off-Campus International International Domestic Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 1 22/2/2021 23/3/2021 12/4/2021 30/5/2021
Accelerated Study Period 2 24/5/2021 16/6/2021 8/7/2021 22/8/2021

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates

Learning Outcomes

ILO1Evaluate and apply small business management theories and concepts.
ILO2Critically evaluate contemporary small business management challenges & opportunities using theory, independent and collaborative research.
ILO3Communicate small business management strategies, theories and practices.


Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
080301 $1,812.00 $1,419.00 not applicable $2,702.00

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
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Please note: international students should refer to this page to get an indicative course cost.



Any introductory, intermediate or advanced level unit

Mutual Exclusions

You cannot enrol in this unit as well as the following:



Teaching Pattern

Please check the unit outline for details.


Case Study Analysis (Part 1) (20%); Case Study Analysis (Part 2) (30%); Group Presentation (20%); Individual Report (30%).

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Please check the unit outline for details.

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