Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with customers to achieve and sustain a competitive advantage. In order to compete effectively in an increasingly dynamic global market, managers must be cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.
The focus of this unit is to develop your knowledge of what marketing is, how it works and why it is important in a business context. It provides you with a comprehensive description of the key theories and concepts upon which the marketplace can be understood, assessed and targeted. This unit will equip you with the foundational knowledge and skills required to engage in and manage the process through which a firm’s value offerings are marketed to customers.
|Unit name||Foundations of Marketing|
|College/School||College of Business & Economics
Tasmanian School of Business and Economics
|Coordinator||Doctor Linda French|
|Available as student elective?||No|
|Delivered By||University of Tasmania|
|Location||Study period||Attendance options||Available to|
|Hobart||Semester 1||On-Campus||Off-Campus||International International||Domestic Domestic|
|Hobart||Semester 2||On-Campus||Off-Campus||International International||Domestic Domestic|
- International students
- Domestic students
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|Study Period||Start date||Census date||WW date||End date|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021.
- Explain the fundamentals of marketing and converse in marketing language.
- Apply theories to understand, assess, and target particular market segments.
- Analyse marketing mix using fundamental marketing theories.
- Present in oral and written format analysis of marketing situations.
|Field of Education||Commencing Student Contribution 1||Grandfathered Student Contribution 1||Approved Pathway Course Student Contribution 2||Domestic Full Fee|
- Available as a Commonwealth Supported Place
- HECS-HELP is available on this unit, depending on your eligibility3
- FEE-HELP is available on this unit, depending on your eligibility4
1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
3 Please refer here for eligibility for HECS-HELP
4 Please refer here for eligibility for FEE-HELP
Please note: international students should refer to this page to get an indicative course cost.
On-campus: 1 x 2-hour on-campus workshops (Wks 2, 4, 6, 8, 10, 12); Off-campus: 1 x 1-hr online workshop (Wks 2-13).
|Assessment||Case Study, Part A (25%)|Application Presentations (APs) (25%)|Case Study, Part B (50%)|
|Timetable||View the lecture timetable | View the full unit timetable|
You will need the following text
Grewal, D, Levy, M, Mathews, S, Harrigan, P, Bucic, T and Kopanidis, F 2021, 'Marketing' (3rd edition), McGraw-Hill Education, NSW (ISBN: 9781760423889).
|Links||Booktopia textbook finder|
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