|Unit name||Foundations of Marketing|
|Faculty/School||College of Business & Economics
Tasmanian School of Business and Economics
|Available as student elective?||%asset_metadata_unit.AvailableAsElective_value^empty:No%|
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|LO1||Explain the fundamentals of marketing and converse in marketing language.|
|LO2||Apply theories to understand, assess, and target particular market segments.|
|LO3||Analyse marketing mix using fundamental marketing theories.|
|LO4||Present in oral and written format analysis of marketing situations.|
You cannot enrol in this unit as well as the following:
Please see the unit outline for details.
Application Presentations (25%), Case Study Part A (25%), Case Study Part B (50%).
|Timetable||View the lecture timetable | View the full unit timetable|
Please check the unit outline for details.
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