Hobart
This unit has been discontinued.
Introduction
The importance of marketing in the Business to Business (B2B) sector has grown globally. Business markets present unique challenges and opportunities for marketers that differ significantly from business to consumer (B2C) markets. B2B and B2C markets function very differently and marketers seek to satisfy their respective customers' needs in different ways. Business customers do not buy in the same way as end consumers do: business customers are driven by different needs, use different decision criteria and respond to different marketing approaches than do end consumers. Business buyers thus require different strategies to target them.
This unit will develop students' knowledge of, and skills in, business to business marketing, so as to understand, analyse, and apply theory and principles of B2B marketing to build relationships and target business customers with products and services.
Summary 2020
| Unit name | Business to Business Marketing |
|---|---|
| Unit code | BMA605 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
Note
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Fees
Teaching
| Teaching Pattern | The total time commitment required for this unit is a minimum of 156 hours, comprising 2 hours (1 hour seminar and 1 hour workshop) of class contact per week, and an additional 9 hours in self-directed study. |
|---|---|
| Assessment | Please see the unit outline for details. |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Please see the unit outline for details. |
|---|
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