Courses & Units

Professional Services Marketing BMA606


It is strongly recommended that you complete BMA506 Foundations of Marketing and BMA604 Consumer Decision Making before undertaking this unit to ensure you have the necessary level of knowledge to successfully complete assessments.


The professional service sector is growing rapidly and professional service firms (PSFs) contribute significantly to economic growth in most economies. PSFs work in a very competitive and dynamic environment and face both increasing opportunities and challenges. PSFs have unique characteristics that set them apart from other service firms. They are knowledge intensive service firms who deliver highly customised service across a range of sectors such a consultancy, engineering and IT services. These characteristics justify consideration of whether traditional marketing management concepts and models need to be adapted to better account for service-dominant economies and for the successful marketing of business relationships in PSFs.

The focus of this unit is on synthetising your understanding of the specific characteristics of PSFs and how to manage and market their services in business to business markets. This unit will help you to create and develop relationships with business customers, organise to provide high quality customised service solutions to business customers, and plan to recruit and retain highly qualified professionals. Other topics covered include knowledge management, relationship marketing, and PSF branding. This unit will integrate the necessary knowledge and skills to market professional service firms.


Unit name Professional Services Marketing
Unit code BMA606
Credit points 12.5
Faculty/School Tasmanian School of Business & Economics (TSBE)
Discipline Marketing

Dr Hormoz Ahmadi

Teaching staff

Dr Hormoz Ahmadi

Available as student elective? No
Breadth Unit? No


This unit is currently unavailable.


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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2016 are indicative and subject to change. Finalised census dates for 2016 will be available from the 1st October 2015.

About Census Dates



Band Field of Education
3 080505

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Mutual Exclusions

You cannot enrol in this unit as well as the following:



Teaching Pattern

The total time commitment required for this unit is a minimum of 156 hours, comprising 3 hours of class contact per week, and an additional 9 hours in self-directed study.

Please note: this unit will run intensively between weeks 7 and 13 of semester 1, 2016.


Please see the unit outline for details.

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Please see the unit outline for details

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