Courses & Units
New Product and Service Development BMA608
Hobart
This unit is being phased out, no new enrolments are being taken.
Introduction
Firms are paying more attention to the development of new products and services to
enhance their market position. Commercialising innovative products and services on a
timely basis is a key to not only profit but in some industries, survival. However,
despite the significant investment in screening and developing new products and
services, statistics reflect continuing high failure rates. This underscores the need for
better management of new product and service commercialisation.
This unit will develop your knowledge of how new product and new service
development creates value for a firm and its stakeholders. It will focus on new product
and service commercialisation from a strategic perspective, emphasising the
development of knowledge of the strategic foundations for new product and service
development. These foundations comprise the sources for product and service
innovation, the timing of market entry, competition and product market issues,
market adoption, developing new service bundles, and strategies for marketing new
products and services.
Summary
| Unit name | New Product and Service Development |
|---|---|
| Unit code | BMA608 |
| Credit points | 12.5 |
| College/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | Doctor Gaurangi (Gauri) Laud |
| Delivered By | Delivered wholly by the provider |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | On-Campus | Off-Campus | International International | Domestic Domestic |
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Semester 2 | 12/7/2021 | 10/8/2021 | 30/8/2021 | 17/10/2021 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2021 are indicative and subject to change. Finalised census dates for 2021 will be available from the 1st October 2020. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Discuss the theories and concepts of new product and service development and apply them to practice.
- Analyse factors that impact new product and service development decisions.
- Plan commercialisation strategies and develop implementation plans for new product and service development.
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| 080505 | $1,812.00 | $1,419.00 | not applicable | $2,702.00 |
- Available as a Commonwealth Supported Place
- HECS-HELP is available on this unit, depending on your eligibility3
- FEE-HELP is available on this unit, depending on your eligibility4
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Teaching
| Assessment | Pitch (40%)|Workshop (35%)|Essay (25%) |
|---|---|
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
You will need the following text: Crawford, C.M. and Di Benedetto, A 2015, New products management, 11th edn, Boston: Irwin/McGraw – Hill Series in Marketing. |
|---|---|
| Recommended | Kahn, K.B., 2012. The PDMA handbook of new product development, John Wiley & Sons. Mohr, J, Sengupta, S & Slater, S 2010, Marketing of high technology products and innovations, 3rd edn. Prentice Hall, New Jersey. Pervaiz, K.A. and Shepherd, D.C., 2010. Innovation management, context, strategies, systems and processes, England: Pearson Education Limited. Tidd, J & Bessant, J 2013, Managing Innovation: Integrating Technological, Market, Organizational Change, 5th edn, Wiley, New York. Trott, P 2012, Innovation Management and New Product Development, 5th edn. Pearson Education Limited, Essex. | Links | Booktopia textbook finder |
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.