Hobart
Introduction
Summary %globals_context%
| Unit name | Market Research and Decision-Making |
|---|---|
| Unit code | BMA611 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | %asset_metadata_unit.Coordinator% |
| Available as student elective? | %asset_metadata_unit.AvailableAsElective_value^empty:No% |
| Breadth Unit? | %asset_metadata_unit.IsBreadthUnit_value% |
Availability
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Special approval is required for enrolment into TNE Program units.
TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
| LO1 | Explain the theories and principles of market research and compare different approaches |
| LO2 | Develop and implement a market research plan to solve marketing problem |
| LO3 | Apply and appraise the ethical issues associated with the market research process |
Fees
Requisites
Prerequisites
N/A
Co-requisites
N/A
Mutual Exclusions
You cannot enrol in this unit as well as the following:
N/A
Teaching
| Teaching Pattern | Please see the unit outline for details. |
|---|---|
| Assessment | Online Test (30%), Market Research Plan (30%), Marketing Research Report (40%). |
| Timetable | View the lecture timetable | View the full unit timetable |
Flexible Study Options
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Special approval is required for enrolment into the TNE Program units.
Textbooks
| Required | Please see the unit outline for details. |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.