Hobart
Introduction
Summary %globals_context%
| Unit name | Marketing Insights into Big Data |
|---|---|
| Unit code | BMA708 |
| Credit points | 12.5 |
| Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
| Discipline | Marketing |
| Coordinator | %asset_metadata_unit.Coordinator% |
| Available as student elective? | %asset_metadata_unit.AvailableAsElective_value^empty:No% |
| Breadth Unit? | %asset_metadata_unit.IsBreadthUnit_value% |
Availability
Note
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
| LO1 | Critically examine different methods of data analysis and presentation for social networks, complex systems and relational links. |
| LO2 | Apply intermediate skills in spreadsheets and data visualisation software to identify trends and relationships among factors inindustry and society. |
| LO3 | Analyse government, industry and social media data to identify relationships and trends. |
| LO4 | Critically evaluate conclusions drawn from different data and analytic tools. |
| LO5 | Create interactive models using appropriate software and effectively communicate results and findings to aid decision-makers in understanding interrelationships and trends. |
Fees
Requisites
Prerequisites
N/A
Co-requisites
N/A
Mutual Exclusions
You cannot enrol in this unit as well as the following:
N/A
Teaching
| Teaching Pattern | Please see the unit outline for details. |
|---|---|
| Assessment | Spreadsheet Analysis (35%), Data Visualisation (35%), Complex Systems (30%). |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Please see the unit outline for details. |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.