To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive advantage. The task of marketing management is to develop, maintain and/or defend an organisation's competitive position based on strategic planning that aligns with its objectives, skills, and resources and changing market opportunities.
Within this context, the focus of this unit is on developing students' knowledge and skills to develop marketing strategy, manage the organisation's strategic marketing management activities and develop an effective marketing plan. There are three modules within which students will cover the theoretical foundations of marketing management, key aspects related to operationalising marketing management, and then contemporary issues that are particularly significant in the modern context. Overall, this unit allows students to integrate and apply the knowledge gained in their previous studies of marketing.
|Unit name||Strategic Marketing Management|
|College/School||College of Business & Economics
Tasmanian School of Business and Economics
|Coordinator||Ms Natalie De Vito|
|Delivered By||University of Tasmania|
|Location||Study period||Attendance options||Available to|
|Hobart||Semester 2||On-Campus||Off-Campus||International International||Domestic Domestic|
- International students
- Domestic students
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|Study Period||Start date||Census date||WW date||End date|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
- Explain theories and concepts related to marketing management.
- Apply specific marketing management theories and concepts.
- Develop, implement and evaluate marketing management strategies.
- Communicate orally and in written contexts.
|Field of Education||Commencing Student Contribution 1,3||Grandfathered Student Contribution 1,3||Approved Pathway Course Student Contribution 2,3||Domestic Full Fee 4|
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
|Assessment||Test or quiz (10%)|Presentation (individual or group) (60%)|Discussion Posts (online) (30%)|
|Timetable||View the lecture timetable | View the full unit timetable|
Aaker, D. A. (2013). Strategic market management, 10th edn, Wiley, New York.
|Links||Booktopia textbook finder|
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