Courses & Units

New Product and Service Development BMA737

Introduction

Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is a key to not only profit but in some industries, survival. However, despite the significant investment in screening and developing new products and services, statistics reflect continuing high failure rates. This underscores the need for better management of new product and service commercialisation.

This unit will develop your knowledge of how new product and new service development creates value for a firm and its stakeholders. It will focus on new product and service commercialisation from a strategic perspective, emphasising the development of knowledge of the strategic foundations for new product and service development. These foundations comprise the sources for product and service innovation, the timing of market entry, competition and product market issues, market adoption, developing new service bundles, and strategies for marketing new products and services.

Summary

Unit name	New Product and Service Development
Unit code	BMA737
Credit points	12.5
College/School	College of Business & Economics Tasmanian School of Business and Economics
Discipline	Marketing
Coordinator	Doctor Marcus Bai
Delivered By	University of Tasmania

Availability

Location	Study period	Attendance options		Available to
Hobart	Semester 2	On-Campus	Off-Campus	International International	Domestic Domestic

Key

: On-campus
: Off-Campus
: International students
: Domestic students

Key Dates

Study Period	Start date	Census date	WW date	End date
Semester 2	11/7/2022	9/8/2022	29/8/2022	16/10/2022

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

Critically evaluate the theories and concepts of new product and service development and apply them to practice.
Research market opportunity and plan commercialization strategies for a new product and service in context of dynamics of market entry timing and potential trajectory for market development.
Plan commercialisation strategies and develop implementation plans for new product and service development.
Develop implementation plans for new product and service launch.

Fee Information

Field of Education	Commencing Student Contribution ^1,3	Grandfathered Student Contribution ^1,3	Approved Pathway Course Student Contribution ^2,3	Domestic Full Fee ⁴
080505	$1,828.00	$1,432.00	not applicable	$2,702.00

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Prerequisites

It is strongly recommended that you complete BMA506 Foundations of Marketing and BMA604 Consumer Decision making before undertaking this unit to ensure you have the necessary level of knowledge to successfully complete assessments.

Mutual Exclusions

You cannot enrol in this unit as well as the following:

BMA608

Teaching

Teaching Pattern	Pre-recorded lectures available via MyLO. Weekly face-to-face online workshops (2 hours) (Wks 1-13).
Assessment	New Product Pitch and Proposal (40%)\|Workshop activities -Individual and Group (35%)\|Essay – New Product Failure (25%)
Timetable	View the lecture timetable \| View the full unit timetable

Textbooks

Required	You will need the following text: Crawford, C.M. and Di Benedetto, A 2015, New products management, 11th edn, Boston: Irwin/McGraw – Hill Series in Marketing.
Recommended	Kahn, K.B., 2012. The PDMA handbook of new product development, John Wiley & Sons. Mohr, J, Sengupta, S & Slater, S 2010, Marketing of high technology products and innovations, 3rd edn. Prentice Hall, New Jersey. Pervaiz, K.A. and Shepherd, D.C., 2010. Innovation management, context, strategies, systems and processes, England: Pearson Education Limited. Tidd, J & Bessant, J 2013, Managing Innovation: Integrating Technological, Market, Organizational Change, 5th edn, Wiley, New York. Trott, P 2012, Innovation Management and New Product Development, 5th edn. Pearson Education Limited, Essex.
Links	Booktopia textbook finder

Required

You will need the following text: Crawford, C.M. and Di Benedetto, A 2015, New products management, 11th edn, Boston: Irwin/McGraw – Hill Series in Marketing.

Recommended

Kahn, K.B., 2012. The PDMA handbook of new product development, John Wiley & Sons.

Mohr, J, Sengupta, S & Slater, S 2010, Marketing of high technology products and innovations, 3rd edn. Prentice Hall, New Jersey.

Pervaiz, K.A. and Shepherd, D.C., 2010. Innovation management, context, strategies, systems and processes, England: Pearson Education Limited.

Tidd, J & Bessant, J 2013, Managing Innovation: Integrating Technological, Market, Organizational Change, 5th edn, Wiley, New York.

Trott, P 2012, Innovation Management and New Product Development, 5th edn. Pearson Education Limited, Essex.

Links

Booktopia textbook finder

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