Hobart
Introduction
As global business continues to grow, understanding marketing in all cultures is essential. Understanding diversity is critical due to cultural, economic, technological, political and legal differences, which affect consumer choices and consequently the marketing process. International marketing recognises that consumers across the globe have diverse needs, preferences, and expectations. International marketing considers the opportunities to market new and existing products and services that meet consumer preferences and expectations at a global level. The focus of this unit is on developing your knowledge of factors that affect consumer decision-making at a global level.
In this unit, you will develop knowledge about the various marketing concepts, such as the environment of international markets, international market selection and entry, product, price, place, and promotion strategies for international markets. The unit will allow you to identify various strategies that international marketers apply to gain a competitive advantage in the complex global market. The unit will enable you to develop knowledge and skills for adapting and implementing marketing strategies for international markets.
Summary 2021
Unit name | International Marketing |
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Unit code | BMA785 |
Credit points | 12.5 |
Faculty/School | College of Business & Economics Tasmanian School of Business and Economics |
Discipline | Marketing |
Coordinator | |
Level | Postgraduate |
Available as student elective? | Yes |
Breadth Unit? | No |
Availability
Note
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
LO1 | Discuss and analyse international marketing theories and concepts. |
LO2 | Apply knowledge of international marketing theories and concepts to identify and assess international marketing opportunities. |
LO3 | Critically evaluate international marketing actions and strategies to gain competitive advantage |
Fees
Requisites
Prerequisites
N/A
Co-requisites
N/A
Mutual Exclusions
You cannot enrol in this unit as well as the following:
N/A
Teaching
Teaching Pattern | Please see the unit outline for details. |
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Assessment | Presentation (25%), Workshop Activities (30%), Report (45%). |
Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
Required | Please see the unit outline for details. |
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