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Hobart

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Introduction

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Summary %globals_context%

Unit name International Marketing
Unit code BMA785
Credit points 12.5
Faculty/School College of Business & Economics
Tasmanian School of Business and Economics
Discipline Marketing
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Availability

Note

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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates

Learning Outcomes

LO1Discuss and analyse international marketing theories and concepts.
LO2Apply knowledge of international marketing theories and concepts to identify and assess international marketing opportunities.
LO3Critically evaluate international marketing actions and strategies to gain competitive advantage

Fees

Requisites

Prerequisites

N/A

Co-requisites

N/A

Mutual Exclusions

You cannot enrol in this unit as well as the following:

N/A

Teaching

Teaching Pattern

Please see the unit outline for details.

Assessment

Presentation (25%), Workshop Activities (30%), Report (45%).

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please see the unit outline for details.

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