Hobart
Introduction
Summary %globals_context%
Unit name | Foundations of Marketing |
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Unit code | XPD508 |
Credit points | 12.5 |
Faculty/School | Academic Division Provost |
Discipline | University Pathways |
Coordinator | %asset_metadata_unit.Coordinator% |
Level | %asset_metadata_unit.Level% |
Available as student elective? | %asset_metadata_unit.AvailableAsElective_value^empty:No% |
Breadth Unit? | %asset_metadata_unit.IsBreadthUnit_value% |
Availability
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Special approval is required for enrolment into TNE Program units.
TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
On successful completion of this unit, you will be able to:
- Explain the fundamentals of marketing;
- Discuss and apply the theories upon which the marketplace can be understood, assessed, and targeted;
- Apply the marketing mix to analyse marketing problems;
- Analyze and communicate marketing problems and solutions.
Fees
Teaching
Assessment | Essay 25% Class Test and Quizzes 50% Matketing Case Study 25% |
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Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
Required | None |
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Recommended | Pride, WM, Ferrell, OC, Lukas, BA, Schembri, S & Niininen, O 2015, Marketing principles, 2nd Asia Pacific Edition. VIC: Cengage Learning. Pride, WM, Ferrell, OC, Lukas, BA, Schembri, S & Niininen, O 2012, Marketing principles, Asia Pacific Edition, Cengage Learning, VIC. Bejou, D 2013, The future of relationship marketing, Taylor and Francis, Hoboken. (eBook) Ferrell, OC & Hartline, MD 2014, Marketing strategy, South Western Cengage Learning, Mason OH. Keegan, WJ & Green, MC 2013, Global marketing, Pearson, Boston. Quester, P, Pettigrew, S, & Hawkins, D 2011, Consumer behaviour: implications for marketing strategy, McGraw-Hill, North Ryde, NSW. Reed, PW 2010, Strategic marketing: decision making and planning, Cengage Learning, South Melbourne, Victoria. |
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.