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Hobart

Introduction

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Summary %globals_context%

Unit name Foundations of Marketing
Unit code XPD508
Credit points 12.5
Faculty/School Academic Division
Provost
Discipline University Pathways
Coordinator %asset_metadata_unit.Coordinator%
Level %asset_metadata_unit.Level%
Available as student elective? %asset_metadata_unit.AvailableAsElective_value^empty:No%
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Availability

Note

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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • Explain the fundamentals of marketing;
  • Discuss and apply the theories upon which the marketplace can be understood, assessed, and targeted;
  • Apply the marketing mix to analyse marketing problems;
  • Analyze and communicate marketing problems and solutions.

Fees

Teaching

Assessment

Essay 25%

Class Test and Quizzes 50%

Matketing Case Study 25%

TimetableView the lecture timetable | View the full unit timetable

Textbooks

RequiredNone
Recommended

Pride, WM, Ferrell, OC, Lukas, BA, Schembri, S & Niininen, O 2015, Marketing principles, 2nd Asia Pacific Edition. VIC: Cengage Learning.

Pride, WM, Ferrell, OC, Lukas, BA, Schembri, S & Niininen, O 2012, Marketing principles, Asia Pacific Edition, Cengage Learning, VIC.

Bejou, D 2013, The future of relationship marketing, Taylor and Francis, Hoboken. (eBook)

Ferrell, OC & Hartline, MD 2014, Marketing strategy, South Western Cengage Learning, Mason OH.

Keegan, WJ & Green, MC 2013, Global marketing, Pearson, Boston.

Quester, P, Pettigrew, S, & Hawkins, D 2011, Consumer behaviour: implications for marketing strategy, McGraw-Hill, North Ryde, NSW.

Reed, PW 2010, Strategic marketing: decision making and planning, Cengage Learning, South Melbourne, Victoria.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.