Courses & Units

Designing Events ZAA144


This unit investigates events of varying scale, and identifies their contribution as a potential key driver of growth and economic development of businesses, cities and communities. It analyses the social, cultural and environmental impacts of events on destinations and communities. It also examines the relevance, value and appropriateness of events. Activities will support analysing types of events, venues, themes, target markets, relevance to communities and how events contribute to the mixed economy. You will examine approaches to conceptualising an event of relevance for a specific audience, prepare a simulated event bid, engage in group presentations, and complete an observation of an event to analyse its design components. These activities and tasks will provide you with opportunities to identify key skills and how you may apply this learning in the future to event design.

This unit introduces learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs.
You will be introduced to:

- a range of methods, tools, techniques and approaches to practice
- principles and perspectives such as values, ethics, empathy and leadership in real world scenarios
- reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations
- ways of understanding problems and developing solutions through active inquiry.


Unit name Designing Events
Unit code ZAA144
Credit points 12.5
College/School College of Business & Economics
University College
Discipline Business and Management UC
Coordinator Doctor Clayton Hawkins
Available as student elective? Yes
Delivered By University of Tasmania


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus International Domestic
Launceston Semester 2 On-Campus Off-Campus International Domestic Domestic
Cradle Coast Semester 2 On-Campus Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 11/7/2022 9/8/2022 29/8/2022 16/10/2022

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Explain the purposes and impacts of events to government, businesses and communities
  • Analyse and use event concepts to communicate experiences for communities
  • Analyse and apply best practice event design approaches to design purpose-relevant event experiences
  • Communicate the rationale and implications for event designs to event stakeholders
  • Reflect on transferable event design skills to communicate plans for professional development as an adaptive practitioner
Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
092199 $1,828.00 $858.00 not applicable $2,108.00

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
3 Please refer here for eligibility for HECS-HELP
4 Please refer here for eligibility for FEE-HELP

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.


Mutual Exclusions

You cannot enrol in this unit as well as the following:

ZAA114 Designing Events


Teaching Pattern

On-campus students: Weekly 2 hour tutorials; 1 x half to full day workshop per semester.

Off-campus students: Weekly 2 hour online tutorials; 1 x half to full day online workshop per semester.

AssessmentEngagement Task 1|Engagement Task 2|AT1: Linking Event Management Skills to Local Events (20%)|AT3: Mixed Economy Case Study (40%)|AT2: Event Proposal (40%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

LinksBooktopia textbook finder

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