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Hobart, Launceston, Cradle Coast

Introduction

Event management is a dynamic environment that encompasses a wide range of time sensitive duties and extensive planning to ensure that the event achieves its desired outcomes. Events require thorough planning that may incorporate concepts of innovative practice.

In this unit you will develop key knowledge and skills needed to manage events. You will explore topics such as marketing, sponsorship, budgeting, resource management, and stakeholder engagement. You will experience managing events through case studies, industry engagement and the creation of your own event management plan - based on an evidence-based approach. Through these learning activities and experiences, you will be able to identify the roles, skills, methods and processes involved in managing an event.

In conjunction with the discipline theory, this unit builds on concepts of learning through practice in Year 1 of study by introducing you to more complex learning experiences.

You will be introduced to:

- discipline-based skills and knowledge in dynamic practice situations. This will include authentic and purposeful, industry-related experiences

- concepts of managing effective relationships and communicating with others

- the development and use of adaptive leadership skills and how these skills relate to innovative and entrepreneurial practice

- the nature of responsible, accountable and reflective workplace skills, and creative and critical thinking relevant to para-professional practice.

You will exercise self-awareness, initiative and judgement to manage yourself and professional relationships effectively. The application of tacit knowledge and capabilities will be reflected in a Practice Manual

Summary 2020

Unit name Managing Events
Unit code ZAA236
Credit points 12.5
Faculty/School University College
Discipline Applied Business
Coordinator

Cecilia Lawler

Available as student elective? Yes
Breadth Unit? No

Availability

Note

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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates

Learning Outcomes

  1. Identify and analyse the concepts, practices and processes for planning, delivering and evaluating events
  2. Analyse and communicate the relevant skills and attributes required of practitioners in managing event contexts
  3. Apply an evidence-based framework to plan an event
  4. Identify and propose event management innovations or solutions in dynamic practice contexts

Fees

Teaching

Teaching Pattern

Blended mode: Online content, full-day workshop (x2), weekly tutorials

Assessment

AT1: Case Studies (Local)  (20%)

At2: Site Visit Observation (30%)

At3: Event Management Plan and Panel Pitch (50%)

TimetableView the lecture timetable | View the full unit timetable

Textbooks

RequiredNone

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