Master of Tourism, Environmental and Cultural Heritage (A7U)

Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire marketing process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships…

This unit will explore the origins, elements and tensions inherent in sustainable tourism. You will explore the relevance of sustainable development to tourism, its application and the tensions that arise when theory is applied to practice. The unit will also…

Tourism is part of globalisation. Tourism has changed over the decades as travels become cheaper, new destinations are found and more countries become prosperous. Tourism affects host societies and the issues are often global in scale. These include challenges from…

This unit will enable students to understand how tourism and cultural industries have dramatically changed our lives. Cultural industries have grown significantly, with examples such as museums, regional festivals and wilderness adventures. At the same time there is an increasing…

Tasmania and Australia are rich in history and heritage. What gets presented and celebrated however is contested and challenged. This unit does not only introduce a critical reading of heritage, it offers tools and frameworks for participants to reflect and…

Digital disruptions such as the sharing economy have caused major disruptions for the tourism industry – both positive and negative. Platforms such as Airbnb and Uber, plus Airtasker, UberEats and HomeAway, have transformed the way tourists travel, the way that…

During this unit, you will learn about start-ups and the challenges and opportunities faced in the tourism industry. You will learn about the challenges that are particular to tourism, given the transitory, rapidly changing nature of the industry and its…

To be innovative, you need to be able to think differently. In this unit, you’ll learn about the thinking tools that entrepreneurs use to create innovative products and build a thriving business around them. You’ll learn what it means to…

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and…

Businesses are changing constantly, and markets are moving at a rapid pace. This means that market research is critical for keeping abreast of such changes. Market research comprises a critical facet of marketing practice; playing a central role in supporting…

Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is a key to not only profit but in some industries, survival. However,…

Digital media, including social media platforms, play an increasing role in the contemporary media landscape. This unit provides you with a strong foundation for understanding the function of digital media in the contemporary media landscape. It will develop your knowledge…

Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This unit will develop your understanding of historical, theoretical, and practical approaches to public…

The ability to strategically communicate is a skill required in many industries and sectors. In this unit, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication…

In Tasmania, our vibrant arts and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and Beaker Street. In this unit, you will learn about the role of festivals, open days, street fairs and other events in…

Organisational resilience refers to an organisation’s ability to adapt, evolve, respond, and recover from short term shocks (be they natural hazards or significant changes in market dynamics) and to shape itself to respond to long term challenges. This requires practitioners…

A crisis has a material impact on an organisation’s ability to deliver services to the community, reputation, shareholder value and potentially, the viability of the organisation. This requires input from the highest levels to strategically respond to and manage the…

Protective Security relates to security governance (including supporting a positive security culture), information security (including cyber security), personnel security (including employees and contractors) and physical security (providing a safe and secure physical environment for an organisation’s people, information and assets).…

Business Continuity Management is the holistic management process that identifies potential threats to an organisation and the likely impacts to business operations that may be caused if those threats materialise. This fully online unit provides you with a thorough understanding…

In this unit you will use your research skills to debate, examine and analyse theoretical and methodological approaches to research in the social sciences disciplines. You will also develop a research proposal that incorporates, appropriate to your discipline, effective research…

Qualitative Research Methods provides Honours, Masters and HDR candidates with grounding in qualitative research methodologies and associated methods. Students will develop abilities in framing research questions; developing, critiquing and applying qualitative research methodologies; defending method choice; and the practicalities of…