Graduate Certificate in Strategic Communication (R5Y)

Overview  2023

Entry Requirements

See entry requirements

Duration

Minimum 0.5 Years, up to a maximum of 2 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Hobart
Term 1
Online
Term 1

Entry Requirements

See entry requirements

Duration

Minimum 0.5 Years, up to a maximum of 2 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Entry requirements

Location

Online
Term 1

Making her mark at Mona

Eleanor Robb discovered a passion for media and film related subjects at university. Combined with a passion for the creative arts, she landed her dream job at Mona.

Across government, corporate and community sectors, there is increasing awareness of the need for skilled communicators. The Graduate Certificate in Strategic Communication is an intensive study option designed to develop your professional knowledge and practical skills and provide you with a competitive edge in a rapidly evolving media environment.

The Graduate Certificate in Strategic Communication aims to produce independent and entrepreneurial communicators. Designed for those wanting to promote and implement change across a range of social, environmental, political and business settings, the course helps you to develop advanced analytical skills and professional-level communication expertise. You will develop knowledge of the strategic and political communication fields and media industries, and produce and engage with traditional and emergent media platforms and practices.

You will be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state-of-the-art contemporary Media School supported by equipment and technical know-how. The course is ideal for students seeking the benefits of online learning and intensive workshops and seminars. Taught over six months, this specially-designed four-unit course ensures that the study workload allows students to continue working full-time.

The Graduate Certificate of Communication is also an articulation pathway into the Graduate Diploma of Strategic Communication and the Master of Strategic Communication.

  • 1 Analyse media texts, practices, industries and audiences from a theoretical perspective, showing awareness of local, global contexts.
  • 2 Communicate scholarly ideas in effective and ethical ways across one or more media platforms, showing developing abilities in at least one area of media production.
  • 3 Plan and produce media content that responds to a changing and dynamic media environment.
  • 4 Reflect on your professional development to support collaborative media practices.
  • Career outcomes

    The Graduate Certificate in Strategic Communication is a great way to upskill if you are interested in media, content production, writing, public relations, politics, or journalism. You will learn valuable skills to communicate effectively and ethically across strategic and political communications fields and media industries.

    Your studies will explore a range of traditional and emergent media platforms and practices. After completing this course, you’ll have the ability to pursue careers across a range of professions such as public relations, event management, policy, marketing, and content creation.

    This is an excellent opportunity to further your career is media and communication as demand for these skills is growing year on year.

    These are some of the top careers projected to grow in the next five years:

    • Public relations professional 15.8% projected growth by 2024.*
    • Advertising and marketing professionals is projected growth 21.7% by 2024.*
    • Multimedia specialists is 9.2% projected growth by 2024.*

    In addition to developing job-ready skills, you'll also have the option to pursue to further study in the Graduate Diploma in Strategic Communication or  Master of Strategic Communication.

    *Source: ABS Labour Force Survey, National Skills Commission trend data to May 2019 and projections to 2024.

    Course structure

    Completion of the Graduate Certificate of Strategic Communication requires 50 credit points of core units.

    Students must complete the following units:

    Digital media, including social media platforms, play an increasing role in the contemporary media landscape. This unit provides you with a strong foundation for understanding the function of digital media in the contemporary media landscape. It will develop your knowledge…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This unit will develop your understanding of historical, theoretical, and practical approaches to public…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    The ability to strategically communicate is a skill required in many industries and sectors. In this unit, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    OnlineTerm 1

    Key: On-campus    Off-Campus    International students    Domestic students

    In Tasmania, our vibrant arts and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and Beaker Street. In this unit, you will learn about the role of festivals, open days, street fairs and other events in…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartWinter school
    OnlineWinter school

    Key: On-campus    Off-Campus    International students    Domestic students

    Entry requirements

    Entry into the Graduate Certificate requires a bachelor’s degree with a credit average in any discipline, or work experience of at least three years in journalism, public relations, event management, and/or the related professions.

    English Language Requirements are: IELTS 7.0 (no individual band less than 6.5).

    The Course Rules layout the provisions for Recognition of Prior Learning.

    The Graduate Certificate in Strategic Communication articulates to the Graduate Diploma of Strategic Communication.

    Fees & scholarships

    Domestic students

    Commonwealth supported places (CSP)

    Domestic undergraduate students may be eligible for a Commonwealth supported place in this course. If you are offered a Commonwealth supported place, your fees are substantially subsidised by the Australian Government, and you will only be required to pay the student contribution amount for each unit.

    You may be able to defer payment of the student contribution amount by accessing a HECS-HELP loan from the Government. This means you can pay your tuition fees later once you start earning above a specific threshold. For more information, please refer to the Study Assist website.

    The student contribution amount for each unit of study is based on its discipline area. Student contribution amounts are charged for each unit of study, this means that amounts will depend on which units you choose. Find out more about student contribution amounts.

    Detailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).

    International students

    2023 Total Course Fee (international students): $16,017 AUD*.

    Course cost based on a rate of $32,033 AUD per standard, full-time year of study (100 credit points).

    * Please note that this is an indicative fee only.

    International students

    International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.

    Scholarships

    For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

    How can we help?

    Do you have any questions about choosing a course or applying? Get in touch.

    Domestic
    1300 363 864
    International
    +61 3 6226 6200
    Email
    Course.Info@utas.edu.au
    Online
    Online enquiries

    Next steps