Graduate Certificate in Strategic Communication (R5Y)

Overview  2022

Entry Requirements

See entry requirements

Duration

Minimum 1 Years, up to a maximum of 2 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Hobart
Semester 1, Semester 2

Full Fee Paying places available

Entry Requirements

See entry requirements

Duration

Minimum 1 Years
Entry requirements

Location

Hobart
Semester 1, Semester 2

Making her mark at Mona

Eleanor Robb discovered a passion for media and film related subjects at university. Combined with a passion for the creative arts, she landed her dream job at Mona.

Across government, corporate and community sectors, there is increasing awareness of the need for skilled communicators. The Graduate Certificate in Strategic Communication is an intensive study option designed to develop your professional knowledge and practical skills and provide you with a competitive edge in a rapidly evolving media environment.

The Graduate Certificate in Strategic Communication aims to produce independent and entrepreneurial communicators. Designed for those wanting to promote and implement change across a range of social, environmental, political and business settings, the course helps you to develop advanced analytical skills and professional-level communication expertise. You will develop knowledge of the strategic and political communication fields and media industries, and produce and engage with traditional and emergent media platforms and practices.

You will be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state-of-the-art contemporary Media School supported by equipment and technical know-how. The course is ideal for students seeking the benefits of online learning and intensive workshops and seminars. Taught over six months, this specially-designed four-unit course ensures that the study workload allows students to continue working full-time.

The Graduate Certificate of Communication is also an articulation pathway into the Graduate Diploma of Strategic Communication and the Master of Strategic Communication.

  1. Critically analyse one or more media texts, practice, industries and audiences from a theoretical perspective, showing awareness of local, global contexts
  2. Communicate effectively and ethically across one or more media platforms, showing advanced abilities in at least one area of media production and/or the ability to communicate scholarly ideas in a meaningful way
  3. Design and produce media content with initiative and judgement to an advanced standard and respond to a changing and dynamic media environment
  4. Evaluate and reflect on one’s professional and research development

Career outcomes

The Graduate Certificate in Strategic Communication is a great way to upskill if you are interested in media, content production, writing, public relations, politics, or journalism. You will learn valuable skills to communicate effectively and ethically across strategic and political communications fields and media industries.

Your studies will explore a range of traditional and emergent media platforms and practices. After completing this course, you’ll have the ability to pursue careers across a range of professions such as public relations, event management, policy, marketing, and content creation.

This is an excellent opportunity to further your career is media and communication as demand for these skills is growing year on year.

These are some of the top careers projected to grow in the next five years:

  • Public relations professional 15.8% projected growth by 2024.*
  • Advertising and marketing professionals is projected growth 21.7% by 2024.*
  • Multimedia specialists is 9.2% projected growth by 2024.*

In addition to developing job-ready skills, you'll also have the option to pursue to further study in the Graduate Diploma in Strategic Communication or  Master of Strategic Communication.

*Source: ABS Labour Force Survey, National Skills Commission trend data to May 2019 and projections to 2024.

Course structure

Completion of the Graduate Certificate of Strategic Communication requires 50 credit points of core units.

Core

Digital media, including social media platforms, play an increasing role in the contemporary media landscape. This unit provides you with a strong foundation for understanding the function of digital media in the contemporary media landscape. It will develop your knowledge…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This unit will develop your understanding of historical, theoretical, and practical approaches to public…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

The ability to strategically communicate is a skill required in many industries and sectors. In this unit, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
Hobart5 Week Session Feb A

Key: On-campus    Off-Campus    International students    Domestic students

In Tasmania, our vibrant arts and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and Beaker Street. In this unit, you will learn about the role of festivals, open days, street fairs and other events in…

Credit Points: 12.5

LocationStudy periodAttendance optionsAvailable to
HobartWinter school

Key: On-campus    Off-Campus    International students    Domestic students

Entry requirements

Entry into the Graduate Certificate requires a bachelor’s degree with a credit average in any discipline, or work experience of at least three years in journalism, public relations, event management, and/or the related professions.

Admission to most postgraduate coursework courses at the University of Tasmania require qualifications equivalent to an Australian bachelor degree. Applicants must achieve the required grade in their qualifying studies, meet any prerequisite subjects and the English language requirements to be eligible for an offer.

English Language Requirements

For students who do not meet the English Language Requirement through citizenship or prior studies in English in an approved country, evidence of an approved English language test completed within the last 2 years must be provided. See the English Language Requirements page for more information.

Course Specific Requirements

Entry into the Graduate Certificate requires a bachelor’s degree with a credit average in any discipline, or work experience of at least three years in journalism, public relations, event management, and/or the related professions.

The Graduate Certificate in Strategic Communication articulates to the Graduate Diploma or Master of Strategic Communication.

Fees & scholarships

Domestic students

Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. Full fee paying domestic students do not have to make any additional SSAF payments.

Detailed tuition fee information for domestic students is available at the Domestic Student Fees website, including additional information in relation to a compulsory Student Services and Amenities Fee (SSAF).

International students

2022 Total Course Fee (international students): $15,475 AUD*.

Course cost based on a rate of $30,950 AUD per standard, full-time year of study (100 credit points).

* Please note that this is an indicative fee only.

International students

International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.

Scholarships

For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

How can we help?

Do you have any questions about choosing a course or applying? Get in touch.

Domestic
1300 363 864
International
+61 3 6226 6200
Email
Course.Info@utas.edu.au
Online
Online enquiries

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