Graduate Certificate in Strategic Communication (R5Y)

Overview  2021

Entry Requirements

See entry requirements


Minimum 1 Years, up to a maximum of 2 Years


Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.


Entry Requirements

See entry requirements


Minimum 1 Years
Entry requirements


Making her mark at Mona

Eleanor Robb discovered a passion for media and film related subjects at university. Combined with a passion for the creative arts, she landed her dream job at Mona.

Due to the circumstances around COVID-19, you will begin your studies online. However, when Government guidelines change, on-campus studies will be reintroduced.
In the age of digital disruption and information overload, strategic communication has become pivotal to ensure important messages are reaching the right people.

Ever increasing global connectivity and the rapid advancement of technology mean the way we communicate is evolving. The Graduate Certificate in Strategic Communication will give you the skills and knowledge to embrace these changes, and become an independent and entrepreneurial communicator.

This two-unit course provides a pathway for students from professional backgrounds in science, arts or business to build proficient communication skills. Your studies will cover powerful storytelling techniques and valuable insights into public relations practice, science communication, and the cultural and creative industries.

You'll develop an appreciation for compelling content and the ability to communicate with different audiences across a range of social, environmental, political and business settings. This course will help you to develop advanced analytical skills, professional media-making expertise, and a network of peers to help you make a future that matters.

Please visit our Certificates page for answers to frequently asked questions about the Job Ready Certificates.

  1. Critically analyse one or more media texts, practice, industries and audiences from a theoretical perspective, showing awareness of local, global contexts
  2. Communicate effectively and ethically across one or more media platforms, showing advanced abilities in at least one area of media production and/or the ability to communicate scholarly ideas in a meaningful way
  3. Design and produce media content with initiative and judgement to an advanced standard and respond to a changing and dynamic media environment
  4. Evaluate and reflect on one’s professional and research development

Career outcomes

The Graduate Certificate in Strategic Communication is a great way to upskill if you are interested in media, content production, writing, public relations, politics, or journalism. You will learn valuable skills to communicate effectively and ethically across strategic and political communications fields and media industries.

Your studies will explore a range of traditional and emergent media platforms and practices. After completing this course, you’ll have the ability to pursue careers across a range of professions such as public relations, event management, policy, marketing, and content creation.

This is an excellent opportunity to further your career is media and communication as demand for these skills is growing year on year.

These are some of the top careers projected to grow in the next five years:

  • Public relations professional 15.8% projected growth by 2024.*
  • Advertising and marketing professionals is projected growth 21.7% by 2024.*
  • Multimedia specialists is 9.2% projected growth by 2024.*

In addition to developing job-ready skills, you'll also have the option to pursue to further study in the Graduate Diploma in Strategic Communication or  Master of Strategic Communication.

*Source: ABS Labour Force Survey, National Skills Commission trend data to May 2019 and projections to 2024.

Course structure

Completion of the Graduate Certificate in Strategic Communication requires 50 credit points including;

  • a core unit of 25 credit points
  • a specialisation of 25 credit points chosen from;
    1. Science Communication
    2. Arts, Events and Culture
    3. Public Relations

This unit equips students to produce content and tell stories across a range of media. A variety of digital tools, delivery options and conceptual approaches will be explored as students design, research and produce their content. Academic and technical staff…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 2

Key: On-campus    Off-Campus    International students    Domestic students

Arts, Events and Culture

Festivals and other cultural events increasingly contribute to the culture and economy of towns and cities around the world. In Hobart, our vibrant arts and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and the Falls…

Credit Points: 25

This unit is currently unavailable.

Science Communication

Science communication has an increasingly vital role to play in a modern, global society. The growing awareness of the threat of climate change, along with the unprecedented impact of COVID-19, has highlighted the importance of the effective communication of science.…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSpring school

Key: On-campus    Off-Campus    International students    Domestic students

Public Relations

Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice.This unit will develop your understanding of historical, theoretical, and practical approaches to public relations…

Credit Points: 25

LocationStudy periodAttendance optionsAvailable to
HobartSemester 1

Key: On-campus    Off-Campus    International students    Domestic students

Entry requirements

Entry into the Graduate Certificate requires a bachelor’s degree in any discipline.

Students completing the Graduate Certificate in Strategic Communication are eligible to enter the Graduate Diploma or Master's degree with full credit.

Fees & scholarships

Domestic students

Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. Full fee paying domestic students do not have to make any additional SSAF payments.

Detailed tuition fee information for domestic students is available at the Domestic Student Fees website, including additional information in relation to a compulsory Student Services and Amenities Fee (SSAF).

International students

International students should refer to the International Students course fees page to get an indicative course cost.


For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

How can we help?

Do you have any questions about choosing a course or applying? Get in touch.

1300 363 864
+61 3 6226 6200
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