Master of Strategic Communication (R7Y)

Overview  2023

Entry Requirements

See entry requirements

Duration

Minimum 1.5 Years, up to a maximum of 5 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

This course may not be available to international students. Please see the list of distance courses (i.e. online and taken outside Australia) that are offered to international students

This course has been replaced by R7Z Master of Strategic Communication

Study Strategic Communication at the University of Tasmania’s Media School to give you the knowledge and skills required to become an independent and entrepreneurial communicator.

Our new Master of Strategic Communication has been developed to meet the complexity and dynamism of an ever increasingly digital and global communication environment. Jobs requiring communication skills are growing fast with employers demanding advanced analytical skills and professional-level communications expertise.

In response, our degrees offer a unique pathway for students coming from undergraduate study or professional roles in the sciences, arts or business to tailor their education.

Designed for those wanting to promote and implement change across a range of social, environment, political and business settings, these courses will help you to develop advanced analytical skills and professional-level communications expertise to applied ‘real-world’ situations.

Take advantage of the Media School’s strong reputation in Media research and unparallel access to industry partners across Tasmania through a choice of three targeted specialisations: Science Communication, Public Relations or Arts and Cultural Events.

Be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state-of-the-art contemporary Media School supported by equipment and technical know-how.

  • 1 Critically analyse media texts, practice, industries and audiences from a theoretical perspective, showing advanced awareness of local, national and international contexts .
  • 2 Communicate effectively and ethically across a variety of media platforms, showing advanced abilities in specific areas of media production and/or the ability to communicate scholarly ideas in a meaningful way .
  • 3 Design and produce media content with initiative and judgement that exemplifies professional standards and responds to a changing and dynamic media environment
  • 4 Evaluate and reflect critically on one’s professional and research development
  • 5 Plan and conduct independent scholarship and advanced critical reflection in a scholarly research project and/or media practice
  • Course structure

    Students must complete the following unit (25cp):
    Students must complete one specialisation from the following (25cp):

    Science communication has an increasingly vital role to play in a modern, global society. The growing awareness of the threat of climate change, along with the unprecedented impact of COVID-19, has highlighted the importance of the effective communication of science.…

    Credit Points: 25

    This unit is currently unavailable.

    Students must complete the following unit (25cp):
    Students must complete the following unit (25cp):
    Students must complete up to 100 credit points selected from the following:

    For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    HobartSemester 2
    OnlineSemester 1
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    The increasing use of the Internet and other digital media by both business andconsumers is having a significant effect on business globally. For consumers,information and communication technologies (ICT) provide more information,convenience, and a wider range of, and access to, product…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Science communication has an increasingly vital role to play in a modern, global society. The growing awareness of the threat of climate change, along with the unprecedented impact of COVID-19, has highlighted the importance of the effective communication of science.…

    Credit Points: 25

    This unit is currently unavailable.

    Digital media, including social media platforms, play an increasing role in the contemporary media landscape. This unit provides you with a strong foundation for understanding the function of digital media in the contemporary media landscape. It will develop your knowledge…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    The Masters in Journalism, Media and Communications provides students with the opportunity to undertake a research project in JMC at an advanced level. Depending on the project chosen students will produce either a substantial portfolio and exegesis or a research…

    Credit Points: 25

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    The Masters in Journalism, Media and Communications provides students with the opportunity to undertake a research project in JMC at an advanced level. Depending on the project chosen students will produce either a substantial portfolio and exegesis or a research…

    Credit Points: 25

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Entry requirements

    Entry into the Master’s degree requires a bachelor’s degree with a credit average in any discipline, completion of the graduate diploma in Strategic Communication, or work experience of at least three years in journalism, public relations, or event management, and the related professions. Entry into the Graduate Diploma requires a bachelor’s degree in any discipline. As per the existing Master of Journalism, Media and Communication, English Language Requirements are: IELTS 7.0 (no individual band less than 6.5)

    The Course Rules layout the provisions for Recognition of Prior Learning.

    Fees & scholarships

    Domestic students

    Options for this course

    This is a full-fee course, which means you’ll need to pay the entire amount for your studies. Commonwealth supported places are not available in this postgraduate course. However, there are still support options available for eligible students to help you manage the cost of studying this course.

    You may be able to fund all or part of your tuition fees by accessing a FEE-HELP loan from the Australian Government. FEE-HELP is a loan scheme that assists domestic full-fee students to pay for University, which is repaid through the Australian Tax System once you earn above a repayment threshold. This means you’ll only have to start repaying the loan once you start earning above a specific amount.

    Our scholarships and prizes program also offers more than 400 scholarships across all areas of study. You can even apply for multiple scholarships in one easy application.

    An important note on Youth Allowance and Austudy

    The Department of Social Services has approved some accredited and professionally oriented Masters courses for student payments through Youth Allowance or Austudy. This means if you enrol in one of these courses, you may be eligible for student payments. However, please be aware that this is not the case for all Master courses. Please visit our Scholarships, Fees and Costs website for further information.

    Further information

    Detailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).

    Domestic students enrolled in certain postgraduate coursework programs may not be eligible for student payments through Youth Allowance and Austudy. Visit the Department of Social Services website to find out more about eligibility for Centrelink support and the list of eligible courses

    International students

    International students should refer to the International Students course fees page to get an indicative course cost.

    Scholarships

    For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

    How can we help?

    Do you have any questions about choosing a course or applying? Get in touch.

    Domestic
    1300 363 864
    International
    +61 3 6226 6200
    Email
    Course.Info@utas.edu.au
    Online
    Online enquiries

    Next steps