Overview 2024
This course may not be available to international students. Please see the list of distance courses (i.e. online and taken outside Australia) that are offered to international students
View archived years for this course
For years prior to 2015, please view the Course and Unit Handbook Archive
View the current year's course page
This course has been replaced by R7Z Master of Strategic Communication |
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Study Strategic Communication at the University of Tasmania’s Media School to give you the knowledge and skills required to become an independent and entrepreneurial communicator.
Our new Master of Strategic Communication has been developed to meet the complexity and dynamism of an ever increasingly digital and global communication environment. Jobs requiring communication skills are growing fast with employers demanding advanced analytical skills and professional-level communications expertise.
In response, our degrees offer a unique pathway for students coming from undergraduate study or professional roles in the sciences, arts or business to tailor their education.
Designed for those wanting to promote and implement change across a range of social, environment, political and business settings, these courses will help you to develop advanced analytical skills and professional-level communications expertise to applied ‘real-world’ situations.
Take advantage of the Media School’s strong reputation in Media research and unparallel access to industry partners across Tasmania through a choice of three targeted specialisations: Science Communication, Public Relations or Arts and Cultural Events.
Be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state-of-the-art contemporary Media School supported by equipment and technical know-how.
Learning Outcomes
Course structure
Core
Specialisation
Science Communication
Science Communication
Core unit
Science communication has an increasingly vital role to play in a modern, global society. The growing awareness of the threat of climate change, along with the unprecedented impact of COVID-19, has highlighted the importance of the effective communication of science.…
Credit Points: 25
This unit is currently unavailable.
Arts, Events and Culture
Public Relations
Electives
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
| ECA Melbourne | Semester 1 | ||||
The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
View all details for BMA610 Digital and Social Media Marketing
Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
Science communication has an increasingly vital role to play in a modern, global society. The growing awareness of the threat of climate change, along with the unprecedented impact of COVID-19, has highlighted the importance of the effective communication of science.…
Credit Points: 25
This unit is currently unavailable.
Digital media, including social media platforms, play an increasing role in the contemporary media landscape. This unit provides you with a strong foundation for understanding the function of digital media in the contemporary media landscape. It will develop your knowledge…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
Students will undertake a research project at an advanced level. Depending on the project chosen students will produce either a substantial portfolio and exegesis or a research thesis. In all cases students will consolidate their knowledge of media industries and…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
Students will undertake a research project at an advanced level. Depending on the project chosen students will produce either a substantial portfolio and exegesis or a research thesis. In all cases students will consolidate their knowledge of media industries and…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
Entry requirements
For Domestic students
Entry into the Master’s degree requires a bachelor’s degree with a credit average in any discipline, completion of the graduate diploma in Strategic Communication, or work experience of at least three years in journalism, public relations, or event management, and the related professions. Entry into the Graduate Diploma requires a bachelor’s degree in any discipline. As per the existing Master of Journalism, Media and Communication, English Language Requirements are: IELTS 7.0 (no individual band less than 6.5)
Credit transfer
The Course Rules layout the provisions for Recognition of Prior Learning.
Fees & scholarships
Domestic students
This is a full-fee course, which means you’ll need to pay the entire amount for your studies. Commonwealth supported places are not available in this postgraduate course. However, there are still support options available for eligible students to help you manage the cost of studying this course.
You may be able to fund all or part of your tuition fees by accessing a FEE-HELP loan from the Australian Government. FEE-HELP is a loan scheme that assists domestic full-fee students to pay for University, which is repaid through the Australian Tax System once you earn above a repayment threshold. This means you’ll only have to start repaying the loan once you start earning above a specific amount.
Our scholarships and prizes program also offers more than 400 scholarships across all areas of study. You can even apply for multiple scholarships in one easy application.
An important note on Youth Allowance and AustudyThe Department of Social Services has approved some accredited and professionally oriented Masters courses for student payments through Youth Allowance or Austudy. This means if you enrol in one of these courses, you may be eligible for student payments. However, please be aware that this is not the case for all Master courses. Please visit our Scholarships, Fees and Costs website for further information.
Further informationDetailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).
Domestic students enrolled in certain postgraduate coursework programs may not be eligible for student payments through Youth Allowance and Austudy. Visit the Department of Social Services website to find out more about eligibility for Centrelink support and the list of eligible courses
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 13 8827 (13 UTAS)
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries