Overview 2021
Location
Full Fee Paying places available
This course may not be available to international students. Please see the International Online Course Guide (PDF 809KB) for courses that are offered to international students
Making her mark at Mona
Eleanor Robb discovered a passion for media and film related subjects at university. Combined with a passion for the creative arts, she landed her dream job at Mona.
Our new Master of Strategic Communication has been developed to meet the complexity and dynamism of an ever increasingly digital and global communication environment. Jobs requiring communication skills are growing fast with employers demanding advanced analytical skills and professional-level communications expertise.
In response, our degrees offer a unique pathway for students coming from undergraduate study or professional roles in the sciences, arts or business to tailor their education.
Designed for those wanting to promote and implement change across a range of social, environment, political and business settings, these courses will help you to develop advanced analytical skills and professional-level communications expertise to applied ‘real-world’ situations.
Take advantage of the Media School’s strong reputation in Media research and unparallel access to industry partners across Tasmania through a choice of three targeted specialisations: Science Communication, Public Relations or Arts and Cultural Events.
Be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state-of-the-art contemporary Media School supported by equipment and technical know-how.
Learning outcomes
- Critically analyse media texts, practice, industries and audiences from a theoretical perspective, showing advanced awareness of local, national and international contexts.
- Communicate effectively and ethically across a variety of media platforms, showing advanced abilities in specific areas of media production and/or the ability to communicate scholarly ideas in a meaningful way.
- Design and produce media content with initiative and judgement that exemplifies professional standards and responds to a changing and dynamic media environment
- Evaluate and reflect critically on one’s professional and research development
- Plan and conduct independent scholarship and advanced critical reflection in a scholarly research project and/or media practice
Course structure
Completion of the Master of Strategic Communication requires 150 credit points including;
- a core unit of 25 credit points
- a specialisation of 25 credit points chosen from;
- Science Communication
- Arts, Events and Culture
- Public Relations
- 100 credit points of Elective units
Students entering the course with a Bachelor's degree with Honours in a relevant discipline or substantial, relevant professional experience may be eligible for up to 50 credit points of credit towards Elective units
Core
This unit equips students to produce content and tell stories across a range of media. A variety of digital tools, delivery options and conceptual approaches will be explored as students design, research and produce their content. Academic and technical staff…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
Specialisation
Arts, Events and Culture
Festivals and other cultural events increasingly contribute to the culture and economy of towns and cities around the world. In Hobart, our vibrant arts and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and the Falls…
Credit Points: 25
This unit is currently unavailable.
View all details for HEJ613 Understanding the Cultural and Creative Industries
Science Communication
Science communication has an increasingly vital role to play in a modern, global society. The growing awareness of the threat of climate change, along with the unprecedented impact of COVID-19, has highlighted the importance of the effective communication of science.…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Spring school | ||||
Public Relations
Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice.This unit will develop your understanding of historical, theoretical, and practical approaches to public relations…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Electives
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Sales management and personal selling are critical to organisational success, especiallyin highly competitive markets. Good personal selling skills guide sales professionalstoward alignment with buyers, by helping them overcome their problems andchallenges, and creating value for both the customer and seller.…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for BMA609 Sales Management and Personal Selling
The increasing use of the Internet and other digital media by both business andconsumers is having a significant effect on business globally. For consumers,information and communication technologies (ICT) provide more information,convenience, and a wider range of, and access to, product…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for BMA610 Digital and Social Media Marketing
Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
This unit summarises key developments in journalism, media and communications theory, approaches and methods. It reviews the work of significant theorists and addresses a range of approaches. Various methodological resources are outlined for students, helping them to both undertake their…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for HEJ412 Researching Media and Communication
Science communication has an increasingly vital role to play in a modern, global society. The growing awareness of the threat of climate change, along with the unprecedented impact of COVID-19, has highlighted the importance of the effective communication of science.…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Spring school | ||||
This unit equips students to produce content and tell stories across a range of media. A variety of digital tools, delivery options and conceptual approaches will be explored as students design, research and produce their content. Academic and technical staff…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
This unit introduces students to the practical skills of strategic communication. It provides students with a strong foundation for participation in the media and communication industries across a variety of media platforms and formats. Students will be introduced to important…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice.This unit will develop your understanding of historical, theoretical, and practical approaches to public relations…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Social media platforms play an increasingly significant role in social and political communication. This unit provides students with a strong foundation for understanding the function of social media in the contemporary media landscape. It will develop students' knowledge of key…
Credit Points: 12.5
This unit is currently unavailable.
In this unit students will undertake an internship of no less than ten days with an industry provider to gain workplace experience. They will critically analyse a relevant industry or industry-related problem. To be accepted into this unit students are…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Winter school | ||||
Festivals and other cultural events increasingly contribute to the culture and economy of towns and cities around the world. In Hobart, our vibrant arts and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and the Falls…
Credit Points: 25
This unit is currently unavailable.
View all details for HEJ613 Understanding the Cultural and Creative Industries
The Masters in Journalism, Media and Communications provides students with the opportunity to undertake a research project in JMC at an advanced level. Depending on the project chosen students will produce either a substantial portfolio and exegesis or a research…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
The Masters in Journalism, Media and Communications provides students with the opportunity to undertake a research project in JMC at an advanced level. Depending on the project chosen students will produce either a substantial portfolio and exegesis or a research…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Hobart | Winter school | ||||
Entry requirements
Eligibility
We encourage you to apply for the courses you most want to study. If you’re not eligible to enter your chosen course right now, the University of Tasmania admissions team will work with you to find the best pathway option.
Entry into the Master’s degree requires:
A Bachelor’s degree with a credit average and a major or equivalent in journalism, media studies or communications or relevant disciplines as determined by the College, such as a Bachelor of Science or Marketing, or:
- completion of the Graduate Certificate or Graduate Diploma in Strategic Communication, or;
- work experience of at least three years in journalism, public relations, or event management, and related professions, including science communication or marketing.
Candidates for the Masters of Strategic Communication may be eligible for a reduction in the volume of learning of up to 50 credit points of Elective units if entering the course with the following background;
- an Honours degree at Level 8 or higher in the Australian Qualifications Framework in journalism, media studies or communication;
- professional experience in a relevant field equivalent to level 8 of the Australian Qualifications Framework.
Credit transfer
Students entering the course with a Bachelor's degree with Honours in a relevant discipline or substantial, relevant professional experience may be eligible for up to 50 credit points of credit towards Elective units
Articulation from
Students who have completed the Graduate Certificate or Graduate Diploma in Strategic Communication are eligible to articulate to the Master's degree with full credit.
Fees & scholarships
Domestic students
Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. Full fee paying domestic students do not have to make any additional SSAF payments.
Detailed tuition fee information for domestic students is available at the Domestic Student Fees website, including additional information in relation to a compulsory Student Services and Amenities Fee (SSAF).
Domestic students enrolled in certain postgraduate coursework programs may not be eligible for student payments through Youth Allowance and Austudy. Visit the Department of Social Services website to find out more about eligibility for Centrelink support and the list of eligible courses
International students
2021 Total Course Fee (international students): $ 46,967 AUD *.
Course cost based on a rate of $30,950 AUD per standard, full-time year of study (100 credit points).
* Please note that this is an indicative fee only.
International students
International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 1300 363 864
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries