Master of Strategic Communication (R7Y)

This unit equips students to produce content and tell stories across multiple media platforms. A range of digital tools, delivery options and conceptual approaches will be explored as students design, research and produce media content. Academic and technical staff with…

Festivals and other cultural events increasing contribute to the culture and economy of towns and cities around the world. In Hobart, our vibrant art and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and the Falls…

Science communication has an increasingly vital role to play in a modern, global society. The growing awareness of the threat of climate change, along with the unprecedented impact of COVID-19, has highlighted the importance of the effective communication of science.…

Media engagement is a central component of contemporary communications strategies. The unit provides contexts for historical and current media and public relations practice. Students are equipped to interact professionally with the media, to set clear communications goals and strategies, and…

For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…

Sales management and personal selling are critical to organisational success, especially in highly competitive markets. Good personal selling skills guide sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value for both the…

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and…

Brands and brand management have spread far beyond the traditional view of consumer-goods marketers. Brands are increasingly important for companies in almost every industry; industrial and Business to Business (B2B) organisations in particular need to use branding in a strategic…

This unit summarises key developments in journalism, media and communications theory, approaches and methods. It reviews the work of significant theorists and addresses a range of approaches. Various methodological resources are outlined for students, helping them to both undertake their…

Science communication has an increasingly vital role to play in a modern, global society. The growing awareness of the threat of climate change, along with the unprecedented impact of COVID-19, has highlighted the importance of the effective communication of science.…

This unit equips students to produce content and tell stories across multiple media platforms. A range of digital tools, delivery options and conceptual approaches will be explored as students design, research and produce media content. Academic and technical staff with…

This unit introduces students to the practical skills of media writing. It is intended to provide students with a strong foundation for participation in the media industry in a variety of forms. A fundamental appreciation of language will enhance writing…

Media engagement is a central component of contemporary communications strategies. The unit provides contexts for historical and current media and public relations practice. Students are equipped to interact professionally with the media, to set clear communications goals and strategies, and…

Social media platforms play an increasingly significant role in social and political communication. This unit provides students with a strong foundation for understanding the function of social media in the contemporary media landscape. It will develop students' knowledge of key…

In this unit students will undertake an internship of no less than ten days with an industry provider to gain workplace experience. They will critically analyse a relevant industry or industry-related problem. To be accepted into this unit students are…

Festivals and other cultural events increasing contribute to the culture and economy of towns and cities around the world. In Hobart, our vibrant art and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and the Falls…

The Masters in Journalism, Media and Communications provides students with the opportunity to undertake a research project in JMC at an advanced level. Depending on the project chosen students will produce either a substantial portfolio and exegesis or a research…

Students will undertake substantial research on an approved subject leading to a major project or thesis in consultation with an academic supervisor.…