Master of Strategic Communication (R7Z)

Overview  2023

Entry Requirements

See entry requirements

Duration

Minimum 2 Years, up to a maximum of 5 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Location

Hobart
Term 1

Entry Requirements

See entry requirements

Duration

Minimum 2 Years, up to a maximum of 5 Years

Duration

Duration refers to the minimum and maximum amounts of time in which this course can be completed. It will be affected by whether you choose to study full or part time, noting that some programs are only available part time.

Entry requirements

Location

Hobart
Term 1
Develop the professional skills, knowledge and tools to communicate across settings as diverse as the sciences, creative industries and politics.

Our new Master of Strategic Communication has been developed to meet the complexity and dynamism of an ever increasingly digital and global communication environment. Jobs requiring communication skills are growing fast with employers demanding advanced analytical skills and professional-level communications expertise.

In response, our degrees offer a unique pathway for students coming from undergraduate study or professional roles in the sciences, arts or business to tailor their education.

Designed for those wanting to promote and implement change across a range of social, environment, political and business settings, these courses will help you to develop advanced analytical skills and professional-level communications expertise to applied ‘real-world’ situations.

Take advantage of the Media School’s strong reputation in Media research and unparallel access to industry partners across Tasmania through a choice of specialisations:

  • Environmental Conservation and Management
  • Marketing Communication
  • Public and Environmental Health
  • Tourism and Experience

Be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state-of-the-art contemporary Media School supported by equipment and technical know-how.

  • 1 Critically analyse media texts, practices, industries and audiences from theoretical perspectives, showing advanced awareness of local, national and international contexts.
  • 2 Communicate scholarly ideas in effective and ethical ways across a variety of media platforms, showing advanced abilities in specific areas of media production.
  • 3 Design and produce a scholarly research project and media content that respond to a changing and dynamic media environment and exemplify professional and academic standards
  • 4 Reflect critically on your professional research development to support collaborative media practices.
  • Course structure

    The Master of Strategic Communication requires the completion of 200 credit points comprising:

    • 100 credit points of Core units
    • a 50 credit point specialisation
    • a 50 credit point  Research project
    Complete all 100 credit points of Core units. Students are advised to complete FSX401 Creative Arts and Media Research Methods in their second year of study, prior to commencing the Research Project.

    This unit provides you with ideas, knowledge, and skills for research practice across a broad range of disciplines in creative arts and media. You will become familiar with research resources, diverse methodological approaches, research governance, and various means of interpreting…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Digital media, including social media platforms, play an increasing role in the contemporary media landscape. This unit provides you with a strong foundation for understanding the function of digital media in the contemporary media landscape. It will develop your knowledge…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This unit will develop your understanding of historical, theoretical, and practical approaches to public…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    The ability to strategically communicate is a skill required in many industries and sectors. In this unit, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    OnlineTerm 1

    Key: On-campus    Off-Campus    International students    Domestic students

    In Tasmania, our vibrant arts and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and Beaker Street. In this unit, you will learn about the role of festivals, open days, street fairs and other events in…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartWinter school
    OnlineWinter school

    Key: On-campus    Off-Campus    International students    Domestic students

    In this work integrated learning unit, you will work with industry partners for no less than 80 hours (10 days) to gain workplace experience in the creative industries. At the end of this unit, you will have a portfolio of…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    HobartSemester 2
    HobartWinter school
    OnlineSemester 1
    OnlineSemester 2
    OnlineWinter school

    Key: On-campus    Off-Campus    International students    Domestic students

    Science communication has an increasingly vital role to play in a modern, global society. The growing awareness of the threat of climate change, along with the unprecedented impact of COVID-19, has highlighted the importance of the effective communication of science.…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartTerm 3
    OnlineTerm 3

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit equips you with the skills to produce content and tell stories across a range of media. A variety of digital tools, delivery options and conceptual approaches will be explored as you design, research and produce their content. Academic…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Complete one 50 credit point specialisation.

    The Environmental Conservation and Management specialisation requires the completion of 50 credit points.

    Complete all 50 credit points of Core units.

    The physical and living aspects of the global environment interact to produce the extraordinary variety of landscapes, ecosystems and species that occupy this planet. This unit highlights the interplay and conservation of controlling processes so that they continue to maintain…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    LauncestonSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    The conservation of nature needs to occur at the landscape scale as well as within protected areas. Landscapes can be wilderness areas, rural areas with highly varied land use or urban areas. Whatever their type, there are landscape processes, both…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    The unit provides an overview and instruction in a broad range of topics related to the marine and Antarctic environments. In IMAS, study and research are both discipline-based and multi-disciplinary—the latter reflecting the true nature of collaboration and cooperation in…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    The unit explores environmental governance in the context of areas of global concern and shared international management – focusing on the polar regions, the oceans and the global climate. The concepts of sustainable development and the global commons are crucial…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 2
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    HobartSemester 2
    OnlineSemester 1
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    The increasing use of the Internet and other digital media by both business andconsumers is having a significant effect on business globally. For consumers,information and communication technologies (ICT) provide more information,convenience, and a wider range of, and access to, product…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Integrated Marketing Communications (IMC) covers the general area of marketing communications with a focus on advertising and promotion at an advanced level. IMC rests upon the management of media and other tools which can be used to deliver marketing messages…

    Credit Points: 12.5

    This unit is currently unavailable.

    Integrated Marketing Communications (IMC) covers the general area of marketing communications with a focus on advertising and promotion at an advanced level. IMC rests upon the management of media and other tools which can be used to deliver marketing messages…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Globally, health systems are tasked with responding to contemporary challenges and the related disease burden and health needs of their population. This unit takes a systems approach to examine how health systems are designed, the key components, who pays, and…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit explores the principles, theories and practice of epidemiology. Students are provided with a comprehensive introduction to the collection and interpretation of epidemiological data within the framework of health, health care delivery and human services. The unit content covers…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit introduces the scope of public health practice in the 21st century and the social, political and economic context within which public health practitioners operate. The unit combines theoretical and practical material to assist students to understand the social…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit will provide a broad understanding of current environmental health concepts. Students undertaking this course will gain insight into how our health is influenced by our environments and ecology, and the likely impacts of climate change and benefits of…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    OnlineSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    This unit will explore the origins, elements and tensions inherent in sustainable tourism. You will explore the relevance of sustainable development to tourism, its application and the tensions that arise when theory is applied to practice. The unit will also…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Tourism is part of globalisation. Tourism has changed over the decades as travels become cheaper, new destinations are found and more countries become prosperous. Tourism affects host societies and the issues are often global in scale. These include challenges from…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    OnlineTerm 3

    Key: On-campus    Off-Campus    International students    Domestic students

    Tasmania and Australia are rich in history and heritage. What gets presented and celebrated however is contested and challenged. This unit does not only introduce a critical reading of heritage, it offers tools and frameworks for participants to reflect and…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1

    Key: On-campus    Off-Campus    International students    Domestic students

    Digital disruptions such as the sharing economy have caused major disruptions for the tourism industry – both positive and negative. Platforms such as Airbnb and Uber, plus Airtasker, UberEats and HomeAway, have transformed the way tourists travel, the way that…

    Credit Points: 12.5

    LocationStudy periodAttendance optionsAvailable to
    OnlineSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Complete a 50 credit point Research Project.

    The Masters in Journalism, Media and Communications provides students with the opportunity to undertake a research project in JMC at an advanced level. Depending on the project chosen students will produce either a substantial portfolio and exegesis or a research…

    Credit Points: 25

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    The Masters in Journalism, Media and Communications provides students with the opportunity to undertake a research project in JMC at an advanced level. Depending on the project chosen students will produce either a substantial portfolio and exegesis or a research…

    Credit Points: 25

    LocationStudy periodAttendance optionsAvailable to
    HobartSemester 1
    HobartSemester 2

    Key: On-campus    Off-Campus    International students    Domestic students

    Entry requirements

    Entry into the Master’s degree requires a Bachelor’s degree with a credit average in any discipline, or work experience of at least three years in journalism, public relations, event management, and/or the related professions.

    English Language Requirements are: IELTS 7.0 (no individual band less than 6.5).

    The Graduate Diploma in Strategic Communication articulates to the Master of Strategic Communication. Successful completion of 50cp of study would enable a student to exit with a Graduate Certificate in Strategic Communication which consists of four transition units nested in the Masters. Successful completion of 100cp of study would enable a student to exit with a Graduate Diploma of Strategic Communication. Students who have completed a bachelor’s degree with a credit average and a major in communication and media studies (Field of Education 1007) from the University of Tasmania or other approved tertiary institution will be credited with 50cp of transition units. This credit could allow a student from a cognate discipline, or with substantial industry experience, to complete the Masters in 18 months. Students who have completed a bachelor’s degree with Honours with a credit average and a major in communication and media studies (Field of Education 1007) from the University of Tasmania or other approved tertiary institution will also be credited with the 50cp of research/project. This credit could allow a student who has completed a cognate Bachelor Honours to complete the Masters in 12 months.

    Fees & scholarships

    Domestic students

    Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. Full fee paying domestic students do not have to make any additional SSAF payments.

    Detailed tuition fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to a compulsory Student Services and Amenities Fee (SSAF).

    Domestic students enrolled in certain postgraduate coursework programs may not be eligible for student payments through Youth Allowance and Austudy. Visit the Department of Social Services website to find out more about eligibility for Centrelink support and the list of eligible courses

    International students

    2023 Total Course Fee (international students): $ 65,188 AUD *.

    Course cost based on a rate of $32,033 AUD per standard, full-time year of study (100 credit points).

    * Please note that this is an indicative fee only.

    International students

    International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.

    Scholarships

    For information on general scholarships available at the University of Tasmania, please visit the scholarships website.

    How can we help?

    Do you have any questions about choosing a course or applying? Get in touch.

    Domestic
    1300 363 864
    International
    +61 3 6226 6200
    Email
    Course.Info@utas.edu.au
    Online
    Online enquiries

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