Overview 2023
Location
- What is an ATAR
- Course rules
- CRICOS: 107105B
View archived years for this course
For years prior to 2015, please view the Course and Unit Handbook Archive
View the current year's course page
Our new Master of Strategic Communication has been developed to meet the complexity and dynamism of an ever increasingly digital and global communication environment. Jobs requiring communication skills are growing fast with employers demanding advanced analytical skills and professional-level communications expertise.
In response, our degrees offer a unique pathway for students coming from undergraduate study or professional roles in the sciences, arts or business to tailor their education.
Designed for those wanting to promote and implement change across a range of social, environment, political and business settings, these courses will help you to develop advanced analytical skills and professional-level communications expertise to applied ‘real-world’ situations.
Take advantage of the Media School’s strong reputation in Media research and unparallel access to industry partners across Tasmania through a choice of specialisations:
- Environmental Conservation and Management
- Marketing Communication
- Public and Environmental Health
- Tourism and Experience
Be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state-of-the-art contemporary Media School supported by equipment and technical know-how.
Learning Outcomes
Course structure
The Master of Strategic Communication requires the completion of 200 credit points comprising:
- 100 credit points of Core units
- a 50 credit point specialisation
- a 50 credit point Research project
If you are starting in 2023 you can find your course planner here. Your course planner gives you a visual representation of your course and will help you plan which units to enrol in and when.
For course planners from previous years, refer to the handbook entry for that year.
Core
This unit provides you with ideas, knowledge, and skills for research practice across a broad range of disciplines in creative arts and media. You will become familiar with research resources, diverse methodological approaches, research governance, and various means of interpreting…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Launceston | Semester 1 | ||||
View all details for FSX401 Creative Arts and Media Research Methods
Digital media, including social media platforms, play an increasing role in the contemporary media landscape. This unit provides you with a strong foundation for understanding the function of digital media in the contemporary media landscape. It will develop your knowledge…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This unit will develop your understanding of historical, theoretical, and practical approaches to public…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Online | Semester 1 | ||||
The ability to strategically communicate is a skill required in many industries and sectors. In this unit, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Online | Term 1 | ||||
View all details for HEJ511 Introduction to Strategic Communication
In Tasmania, our vibrant arts and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and Beaker Street. In this unit, you will learn about the role of festivals, open days, street fairs and other events in…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Winter school | ||||
| Online | Winter school | ||||
In this work integrated learning unit, you will work with industry partners for no less than 80 hours (10 days) to gain workplace experience in the creative industries. At the end of this unit, you will have a portfolio of…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Hobart | Winter school | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
| Online | Winter school | ||||
Science communication has an increasingly vital role to play in a modern, global society. The growing awareness of the threat of climate change, along with the unprecedented impact of COVID-19, has highlighted the importance of the effective communication of science.…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Term 3 | ||||
| Online | Term 3 | ||||
This unit equips you with the skills to produce content and tell stories across a range of media. A variety of digital tools, delivery options and conceptual approaches will be explored as you design, research and produce their content. Academic…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
| Online | Semester 2 | ||||
Specialisation
Environmental Conservation and Management
The Environmental Conservation and Management specialisation requires the completion of 50 credit points.
Core
The unit provides an overview and instruction in a broad range of topics related to the marine and Antarctic environments. In IMAS, study and research are both discipline-based and multi-disciplinary—the latter reflecting the true nature of collaboration and cooperation in…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
View all details for KSA726 Marine and Antarctic Environments and their Management
The unit explores environmental governance in the context of areas of global concern and shared international management – focusing on the polar regions, the oceans and the global climate. The concepts of sustainable development and the global commons are crucial…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
| Online | Semester 2 | ||||
Marketing Communication
Core
Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire marketing process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
| ECA Melbourne | Semester 2 | ||||
| ECA Melbourne | Accelerated Study Period 3 | ||||
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their needs, and developing effective marketing strategies. Buyers often go through decision-making processes before making a purchase or making a decision to continue to buy…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
The increasing use of the Internet and other digital media by both business andconsumers is having a significant effect on business globally. For consumers,information and communication technologies (ICT) provide more information,convenience, and a wider range of, and access to, product…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
View all details for BMA610 Digital and Social Media Marketing
Integrated Marketing Communications (IMC) covers the general area of marketing communications with a focus on advertising and promotion at an advanced level. IMC rests upon the management of media and other tools which can be used to deliver marketing messages…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
View all details for BMA736 Integrated Marketing Communications
Public and Environmental Health
Core
Globally, health systems are tasked with responding to contemporary challenges and the related disease burden and health needs of their population. This unit takes a systems approach to examine how health systems are designed, the key components, who pays, and…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
This unit explores the principles, theories and practice of epidemiology. Students are provided with a comprehensive introduction to the collection and interpretation of epidemiological data within the framework of health, health care delivery and human services. The unit content covers…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
This unit introduces the scope of public health practice in the 21st century and the social, political and economic context within which public health practitioners operate. The unit combines theoretical and practical material to assist students to understand the social…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
| Online | Semester 1 | ||||
| Online | Semester 2 | ||||
This unit will provide students with a comprehensive understanding of contemporary environmental health concepts and examine the environmental and ecological determinants of health within the framework of national and international policy. Students undertaking this course will acquire valuable insights into…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Online | Semester 1 | ||||
Tourism and Experience
Core
This unit will explore the origins, elements and tensions inherent in sustainable tourism. You will explore the relevance of sustainable development to tourism, its application and the tensions that arise when theory is applied to practice. The unit will also…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
Tourism is part of globalisation. Tourism has changed over the decades as travels become cheaper, new destinations are found and more countries become prosperous. Tourism affects host societies and the issues are often global in scale. These include challenges from…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Term 3 | ||||
| Online | Term 3 | ||||
Tasmania and Australia are rich in history and heritage. What gets presented and celebrated however is contested and challenged. This unit does not only introduce a critical reading of heritage, it offers tools and frameworks for participants to reflect and…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
View all details for HGA601 Critical and Contested Issues in Cultural Heritage
Digital disruptions such as the sharing economy have caused major disruptions for the tourism industry – both positive and negative. Platforms such as Airbnb and Uber, plus Airtasker, UberEats and HomeAway, have transformed the way tourists travel, the way that…
Credit Points: 12.5
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | ||||
| Online | Semester 2 | ||||
View all details for HGA602 The Sharing Economy and Disruptive Innovations
Research
Students will undertake a research project at an advanced level. Depending on the project chosen students will produce either a substantial portfolio and exegesis or a research thesis. In all cases students will consolidate their knowledge of media industries and…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
Students will undertake a research project at an advanced level. Depending on the project chosen students will produce either a substantial portfolio and exegesis or a research thesis. In all cases students will consolidate their knowledge of media industries and…
Credit Points: 25
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 1 | ||||
| Hobart | Semester 2 | ||||
Entry requirements
For Domestic students
Entry into the Master’s degree requires a Bachelor’s degree with a credit average in any discipline, or work experience of at least three years in journalism, public relations, event management, and/or the related professions.
For International students
Admission to most postgraduate coursework courses at the University of Tasmania require qualifications equivalent to an Australian bachelor degree. Applicants must achieve the required grade in their qualifying studies, meet any prerequisite subjects, and meet English language requirements to be eligible for an offer.
English Language Requirements
For students who do not meet the English Language Requirement through citizenship or prior studies in English in an approved country, evidence of an approved English language test completed within the last 2 years must be provided. See the English Language Requirements page for more information.
English Language Requirements are: IELTS 6.5 (no individual band less than 6.0).
Course Specific Requirements
Entry into the Master’s degree requires a Bachelor’s degree with a credit average in any discipline, or work experience of at least three years in journalism, public relations, event management, and/or the related professions.
Articulation
The Graduate Diploma in Strategic Communication articulates to the Master of Strategic Communication. Successful completion of 50cp of study would enable a student to exit with a Graduate Certificate in Strategic Communication which consists of four transition units nested in the Masters. Successful completion of 100cp of study would enable a student to exit with a Graduate Diploma of Strategic Communication. Students who have completed a bachelor’s degree with a credit average and a major in communication and media studies (Field of Education 1007) from the University of Tasmania or other approved tertiary institution will be credited with 50cp of transition units. This credit could allow a student from a cognate discipline, or with substantial industry experience, to complete the Masters in 18 months. Students who have completed a bachelor’s degree with Honours with a credit average and a major in communication and media studies (Field of Education 1007) from the University of Tasmania or other approved tertiary institution will also be credited with the 50cp of research/project. This credit could allow a student who has completed a cognate Bachelor Honours to complete the Masters in 12 months.
Fees & scholarships
Domestic students
This is a full-fee course, which means you’ll need to pay the entire amount for your studies. Commonwealth supported places are not available in this postgraduate course. However, there are still support options available for eligible students to help you manage the cost of studying this course.
You may be able to fund all or part of your tuition fees by accessing a FEE-HELP loan from the Australian Government. FEE-HELP is a loan scheme that assists domestic full-fee students to pay for University, which is repaid through the Australian Tax System once you earn above a repayment threshold. This means you’ll only have to start repaying the loan once you start earning above a specific amount.
Our scholarships and prizes program also offers more than 400 scholarships across all areas of study. You can even apply for multiple scholarships in one easy application.
An important note on Youth Allowance and AustudyThe Department of Social Services has approved some accredited and professionally oriented Masters courses for student payments through Youth Allowance or Austudy. This means if you enrol in one of these courses, you may be eligible for student payments. However, please be aware that this is not the case for all Master courses. Please visit our Scholarships, Fees and Costs website for further information.
Further informationDetailed fee information for domestic students is available at Scholarships, fees and costs, including additional information in relation to the compulsory Student Services and Amenities Fee (SSAF).
Domestic students enrolled in certain postgraduate coursework programs may not be eligible for student payments through Youth Allowance and Austudy. Visit the Department of Social Services website to find out more about eligibility for Centrelink support and the list of eligible courses
International students
2023 Total Course Fee (international students): $ 65,018 AUD *.
Course cost based on a rate of $31,950 AUD per standard, full-time year of study (100 credit points).
* Please note that this is an indicative fee only.
International students
International students are charged the Student Services and Amenities Fee but this fee is incorporated in the annual rate. International students do not have to make any additional SSAF payments.
Scholarships
For information on general scholarships available at the University of Tasmania, please visit the scholarships website.
How can we help?
Do you have any questions about choosing a course or applying? Get in touch.
- Domestic
- 13 8827 (13 UTAS)
- International
- +61 3 6226 6200
- Course.Info@utas.edu.au
- Online
- Online enquiries