This unit introduces you to the principles, practices and theories of public relations and places the profession in its societal and media contexts. You will become familiar with public relations writing and develop skills in gathering, organizing and presenting information. The dual emphasis on practical matters and their underpinning theory will allow you to develop an understanding and knowledge of how public relations practitioners interact with the media and the community.
|Unit name||Public Relations|
|College/School||College of Arts, Law and Education
School of Creative Arts and Media
|Available as an elective?||Yes|
|Delivered By||University of Tasmania|
|Location||Study period||Attendance options||Available to|
- International students
- Domestic students
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|Study Period||Start date||Census date||WW date||End date|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
- Recognise and describe the key concepts and debates in public relations
- Analyse the effectiveness of public relations strategies and tactics in the broader context of journalism, media and communications theory and practice
- Apply the research, writing, planning and strategic techniques used by PR practitioners to produce a PR material
- Describe and evaluate the role of public relations in the broader context of media and communication in local and global contexts
The 2024 Commonwealth Supported Place (CSP) rates are still being finalised by the Government and we will update the domestic fee information as soon as we have more details.
You cannot enrol in this unit as well as the following:HEJ250 Public Relations and HEJ350 Public Relations
|Teaching Pattern|| |
On Campus (Hobart)
One hour online lecture/content + one hour self-directed learning + one hour tutorial, weekly
|Assessment||Media Release writing exercise (20%)|Campaign Analysis (40%)|PR in the Media exercise (40%)|
|Timetable||View the lecture timetable | View the full unit timetable|
Required readings will be listed in the unit outline prior to the start of classes.
|Links||Booktopia textbook finder|
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