Courses & Units

Public Relations HEJ108

Introduction

This unit introduces you to the principles, practices and theories of public relations and places the profession in its societal and media contexts. You will become familiar with public relations writing and develop skills in gathering, organizing and presenting information. The dual emphasis on practical matters and their underpinning theory will allow you to develop an understanding and knowledge of how public relations practitioners interact with the media and the community.

Summary

Unit name Public Relations
Unit code HEJ108
Credit points 12.5
College/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media
Coordinator Professor Alana Mann
Available as an elective? Yes
Delivered By University of Tasmania

Availability

Location Study period Attendance options Available to
Hobart Semester 2 On-Campus International Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 10/7/2023 8/8/2023 28/8/2023 15/10/2023

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2023 are indicative and subject to change. Finalised census dates for 2023 will be available from the 1st October 2022. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Recognise and describe the key concepts and debates in public relations
  • Analyse the effectiveness of public relations strategies and tactics in the broader context of journalism, media and communications theory and practice
  • Apply the research, writing, planning and strategic techniques used by PR practitioners to produce a PR material
  • Describe and evaluate the role of public relations in the broader context of media and communication in local and global contexts
Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
$1,892.00 $888.00 not applicable $2,567.00

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

HEJ250 Public Relations and HEJ350 Public Relations

Teaching

Teaching Pattern 

On Campus (Hobart)

Weekly online content including lectures and activities (4 hours)

Weekly scheduled classroom tutorial (60 minutes)

AssessmentMedia Release writing exercise (20%)|PR in the Media exercise (40%)|Campaign Analysis (40%)
TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Required readings will be listed in the unit outline prior to the start of classes.

LinksBooktopia textbook finder

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