Courses & Units
Public Relations HEJ108
Introduction
This unit introduces you to the principles, practices and theories of public relations and places the profession in its societal and media contexts. You will become familiar with public relations writing and develop skills in gathering, organizing and presenting information. The dual emphasis on practical matters and their underpinning theory will allow you to develop an understanding and knowledge of how public relations practitioners interact with the media and the community.
Summary
| Unit name | Public Relations |
|---|---|
| Unit code | HEJ108 |
| Credit points | 12.5 |
| College/School | College of Arts, Law and Education School of Creative Arts and Media |
| Discipline | Media |
| Coordinator | Professor Alana Mann |
| Available as an elective? | Yes |
| Delivered By | University of Tasmania |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Hobart | Semester 2 | On-Campus | International | Domestic | |
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Semester 2 | 11/7/2022 | 9/8/2022 | 29/8/2022 | 16/10/2022 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Recognise and describe the key concepts and debates in public relations
- Analyse the effectiveness of public relations strategies and tactics in the broader context of journalism, media and communications theory and practice
- Apply the research, writing, planning and strategic techniques used by PR practitioners to produce a PR material
- Describe and evaluate the role of public relations in the broader context of media and communication in local and global contexts
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| 100700 | $1,828.00 | $858.00 | not applicable | $2,445.00 |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
HEJ250 Public Relations and HEJ350 Public RelationsTeaching
| Teaching Pattern |
On Campus (Hobart) Weekly online content including lectures and activities (4 hours) Weekly scheduled classroom tutorial (60 minutes) |
|---|---|
| Assessment | Media Release writing exercise (20%)|PR in the Media exercise (40%)|Campaign Analysis (40%) |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
Links | Booktopia textbook finder |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.