Introduction

Summary %globals_context%

Availability

Note

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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates

Learning Outcomes

1. Recognise and describe the key concepts and debates in public relations.
2. Analyse the effectiveness of public relations strategies and tactics in the broader context of journalism, media and communications theory and practice.
3. Apply the research, writing, planning and strategic techniques used by PR practitioners to produce a PR material.
4. Describe and evaluate the role of public relations in the broader context of media and communication in local and global contexts.

Fees

Requisites

Mutual Exclusions

You cannot enrol in this unit as well as the following:

HEJ250 Public Relations

HEJ350 Public Relations

Teaching

Textbooks

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.