Introduction
From film and television to computers and smart phones, media and screen culture has evolved in the twenty-first century to being a ubiquitous feature of daily life. This unit introduces you to the complex and diverse relationships between media texts and audiences. You will engage with key theories in audience studies, including media effects, moral panic and reception, as you explore how media shapes meaning. The unit will provide you with a strong foundation in media analysis, challenge you to rethink what it means to ‘be’ an audience, and encourage you to explore the relationship between media, culture and social change.
Summary 2021
| Unit name | Screen Cultures |
|---|---|
| Unit code | HEJ109 |
| Credit points | 12.5 |
| Faculty/School | College of Arts, Law and Education School of Creative Arts and Media |
| Discipline | Media |
| Coordinator | Dr. Gemma Blackwood |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
- Explain the key concepts and debates in screen studies
- Discuss the use, sharing, reimagining, and creation of media material by audiences
- Analyse media texts with awareness of the way audiences are addressed, positioned, and constructed.
- Apply knowledge and skills to effectively and creatively apply your analytical, practical, and research skills in screen studies.
Fees
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
HEJ245 Emerging Screen Practices
HEJ345 Emerging Screen Practices
Teaching
| Teaching Pattern | |
|---|---|
| Assessment | Task 1: Screen Analysis (30%) Task 2: Final Project, 1600 words (40%) Task 3: Online journal, 1200 words total (30%) |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | None |
|---|
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