Courses & Units

Texts and Audiences HEJ150

This unit is being phased out and may not be offered next year, please consider your study plan accordingly. You will be able to enrol in the unit where there is an availability noted below.


This unit introduces you to the complex and diverse relationships between media texts and audiences. You will engage with key theories in audience studies and explore a range of topics including media effects, citizen journalism, children’s media, and fan cultures. The unit will provide you with a strong foundation in media analysis, challenge you to rethink what it means to ‘be’ an audience, and encourage you to explore the relationship between media and social change.


Unit name Texts and Audiences
Unit code HEJ150
Credit points 12.5
Faculty/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media

Dr. Craig Norris

Teaching staff


Level Introductory
Available as student elective? Yes
Breadth Unit? No


This unit is currently unavailable.


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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

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TNE Program units special approval requirements.

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates

Learning Outcomes

  1. Describe key debates about the effect of media content on audiences, and engage with these debates in an informed and critical manner.
  2. Discuss the use, sharing, reimagining, and creation of media material by audiences.
  3. Analyse media texts with awareness of the way audiences are addressed, positioned, and constructed.


Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
not applicable

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.


Mutual Exclusions

You cannot enrol in this unit as well as the following:



Teaching Pattern

On-campus students:

1 x 60 minute lecture in Week 1

90 minute seminar weekly, beginning week 2

Weekly online content including short video lectures

Distance students:

1 x 60 minute lecture in Week 1 (recorded and available online)

Online engagement, including weekly online discussions, activities, and short video lectures.


Task 1: Short exercise (10%)

Task 2: Audience research project (50%)

Task 3: Essay (30%)

Task 4: Participation (10%)

TimetableView the lecture timetable | View the full unit timetable

Flexible Study Options



Most JMC units have neither required nor recommended texts but if this unit does, information about these can be found at the CoOp Bookshop links below close to the start of semester. For the majority of units, a Reading List providing access to electronic readings is provided (if applicable) and this will be made available through MyLO and the Library at the beginning of semester.

LinksBooktopia textbook finder

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.