Courses & Units

Media, Power and Communication HEJ308


Power describes the capacity of an individual or group to influence the opinions, decisions and actions of others. This unit explores the role of media in the communication of power in society and, importantly, the counter-movements that challenge power. In these spaces of cooperation and contest, individuals and groups form new networks to represent the interests of places and communities. Media and communication is an integral part of these processes because media is used to inform our ideas of the possibilities, challenges, hopes and responsibilities within moments of social change. Drawing on case studies, contemporary debates and the key concepts in sociology and media studies, this unit explores how groups interact in and through media to influence the negotiations and decisions affecting them.


Unit name Media, Power and Communication
Unit code HEJ308
Credit points 12.5
College/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media
Coordinator Doctor Claire Konkes
Available as an elective? Yes
Delivered By University of Tasmania


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus International Domestic
Online Semester 2 Off-Campus International Domestic


International students
Domestic students

Please check that your computer meets the minimum System Requirements if you are attending via Distance/Off-Campus.

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Key Dates

Study Period Start date Census date WW date End date
Semester 2 22/7/2024 16/8/2024 9/9/2024 27/10/2024

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Describe and discuss key concepts and debates relating to power in media and communication studies
  • Apply conceptual knowledge to identify where and how power is represented in contemporary media and communication landscapes
  • Evaluate and discuss the strategic use of media to inform and influence public debate in the contemporary media environment
  • Synthesise relevant theoretical and applied concepts to produce a professional analysis of a campaign strategy, which may include content analysis and/or counter-campaign material

Fee Information

The 2024 Commonwealth Supported Place (CSP) rates are still being finalised by the Government and we will update the domestic fee information as soon as we have more details.


Teaching Pattern

On Campus

Weekly online content including Lectures and activities (4 hours)

Weekly scheduled classroom tutorial (90 minutes )

Off Campus

Weekly online content including Lectures and activities (4 hours)

Weekly 90 minutes scheduled web conference tutorial (90 minutes)

AssessmentTask 1: Engagement Journal - Short writing exercises (25%)|Task 2: Social movement case study (35%)|Task 3: Communicating Climate Change (40%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

LinksBooktopia textbook finder

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.