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Power describes the capacity of an individual or group to influence the opinions, decisions and actions of others. This unit explores the role of media in the communication of power in society and, importantly, the counter-movements that challenge power. In these spaces of cooperation and contest, individuals and groups form new networks to represent the interests of places and communities. Media and communication is an integral part of these processes because media is used to inform our ideas of the possibilities, challenges, hopes and responsibilities within moments of social change.

Drawing on case studies, contemporary debates and the key concepts in sociology and media studies, this unit explores how groups interact in and through media to influence the negotiations and decisions affecting them.

Summary 2020

Unit name Media, Power and Communication
Unit code HEJ308
Credit points 12.5
Faculty/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media

Dr. Claire Konkes

Available as student elective? Yes
Breadth Unit? No



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About Census Dates

Learning Outcomes

  1. Describe key concepts and debates in media and communication studies.
  2. Identify representations of power in contemporary media and communication contexts.
  3. Evaluate the strategic use of media of various actors to represent, assert and/or challenge authority.
  4. Synthesise relevant theoretical and applied concepts to produce a professional analysis of a campaign strategy, which may include content analysis and/or counter-campaign material.




Task 1: Close reading exercises, 900 words, 5-minute talk (20%)

Task 2: Social movement case study, 2000 words (40%)

Task 3: Communicating Climate Change, 2000 words (or equivalent) (40%)

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