Courses & Units

Brand Communications HEJ347


This unit is being phased out, no new enrolments are being taken.


It is recommended that students complete HEJ250/350 Public Relations before enrolling in this unit. Please refer to the program for further advice.


This unit examines the storytelling tactics and strategies associated with the design and communication of brand narratives. The unit addresses the ways in which, in the changing media environment, brand narratives are now communicated via social networks and key ‘influencers’ as much as they are communicated via traditional methods and channels of storytelling. Case studies range from the study of personal brands through to the brands of organisations as diverse as corporations, sporting clubs, consumer brands, government agencies, and charities and not-for-profits. You will be equipped to undertake brand research and analysis incorporating key theoretical, ethical and regulatory concepts in contemporary brand narrative development. You will also produce materials central to the implementation of effective brand communications.


Unit name Brand Communications
Unit code HEJ347
Credit points 12.5
College/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media
Coordinator Doctor Donald Reid
Available as student elective? Yes
Delivered By University of Tasmania
Level Advanced


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus International Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 11/7/2022 9/8/2022 29/8/2022 16/10/2022

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021.

About Census Dates

Learning Outcomes

  • Demonstrate an understanding of the role and impact of brand communications
  • Evaluate the effectiveness of strategies for communicating and managing brands in the contemporary media environment (as appropriate for Level 200 or 300);
  • Synthesise and apply relevant theoretical and applied concepts to produce materials that inform or support the delivery of effective brand communications (as appropriate for Level 200 or 300).
Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
100799 $1,828.00 $858.00 not applicable $2,445.00
  • Available as a Commonwealth Supported Place
  • HECS-HELP is available on this unit, depending on your eligibility3
  • FEE-HELP is available on this unit, depending on your eligibility4

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
3 Please refer here for eligibility for HECS-HELP
4 Please refer here for eligibility for FEE-HELP

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.



(50 points in introductory HEJ units AND (Admission into F4G - Bachelor of Media with Honours OR Admission into 13T - Bachelor of Media)) OR ((Admission into a course other than F4G OR 13T) AND 25 points in introductory HEJ units)


AssessmentAssignment (20%)|Assignment (30%)|Assignment (50%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

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