Courses & Units

Brand Communications HEJ347

Hobart

This unit is being phased out, no new enrolments are being taken.

Introduction

This unit examines the storytelling tactics and strategies associated with the design and communication of brand narratives. The unit addresses the ways in which, in the changing media environment, brand narratives are now communicated via social networks and key ‘influencers’ as much as they are communicated via traditional methods and channels of storytelling. Case studies range from the study of personal brands through to the brands of organisations as diverse as corporations, sporting clubs, consumer brands, government agencies, and charities and not-for-profits. You will be equipped to undertake brand research and analysis incorporating key theoretical, ethical and regulatory concepts in contemporary brand narrative development. You will also produce materials central to the implementation of effective brand communications.

Summary

Unit name	Brand Communications
Unit code	HEJ347
Credit points	12.5
College/School	College of Arts, Law and Education School of Creative Arts and Media
Discipline	Media
Coordinator	Doctor Donald Reid
Available as an elective?
Delivered By	Delivered wholly by the provider
Level	Advanced

Availability

Location	Study period	Attendance options		Available to
Hobart	Semester 2	On-Campus		International	Domestic

Key

: On-campus
: Off-Campus
: International students
: Domestic students

Key Dates

Study Period	Start date	Census date	WW date	End date
Semester 2	12/7/2021	10/8/2021	30/8/2021	17/10/2021

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2021 are indicative and subject to change. Finalised census dates for 2021 will be available from the 1st October 2020. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

Demonstrate an understanding of the role and impact of brand communications
Evaluate the effectiveness of strategies for communicating and managing brands in the contemporary media environment (as appropriate for Level 200 or 300);
Synthesise and apply relevant theoretical and applied concepts to produce materials that inform or support the delivery of effective brand communications (as appropriate for Level 200 or 300).

Fee Information

Field of Education	Commencing Student Contribution ^1,3	Grandfathered Student Contribution ^1,3	Approved Pathway Course Student Contribution ^2,3	Domestic Full Fee ⁴
100799	$1,812.00	$850.00	not applicable	$2,445.00

Available as a Commonwealth Supported Place
HECS-HELP is available on this unit, depending on your eligibility³
FEE-HELP is available on this unit, depending on your eligibility⁴

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Prerequisites

(50 points in introductory HEJ units AND (Admission into F4G - Bachelor of Media with Honours OR Admission into 13T - Bachelor of Media)) OR ((Admission into a course other than F4G OR 13T) AND 25 points in introductory HEJ units)

Teaching

Assessment	Assignment (20%)\|Assignment (30%)\|Assignment (50%)
Timetable	View the lecture timetable \| View the full unit timetable

Textbooks

Required	Required readings will be listed in the unit outline prior to the start of classes.
Links	Booktopia textbook finder

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